Developer Marketing Lead

Socure; San Francisco (CA); On-site; USD 175,000 - 215,000; Full time

Job summary

Socure is hiring a Developer Marketing Lead to own how we engage the developer and technical buyer audience—from API calls to full integrations. You’ll be the primary voice and strategist, bridging Product, Engineering, and field to drive pipeline and adoption.

You will translate AI-driven capabilities into credible, technical content, build developer-centric enablement, and lead campaigns with measurable impact in a fast-moving environment.

Qualifications

• 6–8 years of B2B marketing experience with developer marketing or API/platform products.
• Proven ability to drive pipeline and product adoption through developer programs.
• Translate AI/data tech into clear narratives for technical audiences without losing nuance.

Responsibilities

• Define and execute a developer marketing strategy spanning awareness to retention for API/platform products.
• Develop ICPs, value propositions, use cases, and competitive positioning for engineers and technical decision-makers.
• Embed differentiated data and insights into developer narratives with Product and Engineering.
• Translate AI-driven identity capabilities into credible content developers trust and share.
• Deliver enablement materials: guides, decks, playbooks, sandbox environments, and ROI tools.
• Lead campaigns with GTM/Growth to generate qualified pipeline from technical audiences.
• Drive developer awareness in communities, forums, and ecosystems.
• Own developer content programs: blogs, docs, videos, webinars, conferences.
• Partner with RevOps to define success metrics and analyze funnel performance.
• Plan cycles, QBRs, and launches with cross-functional stakeholders; align messaging and build.

Skills

B2B marketing

Developer marketing

API/Platform products

Technical content strategy

Pipeline metrics

Cross-functional leadership

Analytical rigor

Education

Bachelor’s degree in Marketing or related field

Tools

API documentation

SDKs

Job description

Why Socure?

Socure is building the identity trust infrastructure for the digital economy — verifying 100% of good identities in real time and stopping fraud before it starts. The mission is big, the problems are complex, and the impact is felt by businesses, governments, and millions of people every day.

Why Socure?

Socure is building the identity trust infrastructure for the digital economy — verifying 100% of good identities in real time and stopping fraud before it starts. The mission is big, the problems are complex, and the impact is felt by businesses, governments, and millions of people every day.

We hire people who want that level of responsibility. People who move fast, think critically, act like owners, and care deeply about solving customer problems with precision. If you want predictability or narrow scope, this won’t be your place. If you want to help build the future of identity with a team that holds a high bar for itself — keep reading.

About The Role

Socure's mission is to verify 100% of good identities in real time and eliminate identity fraud across the digital economy. We're hiring a Developer Marketing Lead to own how Socure shows up with the developer and technical buyer audience — from the first API call to a fully deployed integration.

You'll serve as the primary voice, strategist, and executor for developer-facing go-to-market efforts, acting as the connective tissue between Product, Engineering, and the field. This is a highly strategic, hands-on role for a senior marketer who thrives at the intersection of technical depth and commercial impact — someone who can speak fluently with engineers while driving the pipeline metrics that matter to sales.

Location Requirements:

We are currently only able to hire candidates located in one of our location hubs: New York City, NY and San Francisco, CA.

What You'll Do

Developer Positioning & Messaging

• Define and execute a developer marketing strategy that spans awareness, activation, and retention across Socure's API and platform products.
• Develop clear developer ICPs, technical value propositions, use cases, and competitive positioning that resonate with engineers, architects, and technical decision-makers.
• Partner with Product and Engineering to embed differentiated data, capabilities, and insights into developer-facing narratives.
• Translate complex AI-driven identity and fraud capabilities into compelling, technically credible content that developers trust and share.
• Deliver field-ready and self-serve enablement — integration guides, technical decks, API playbooks, sandbox environments, and developer ROI tools — that accelerate time-to-value.

Developer Campaign Strategy

• Partner with GTM and Growth leaders to build and execute campaigns that generate qualified pipeline from technical audiences, including product-led growth motions.
• Drive awareness within developer communities, forums, and ecosystems to position Socure as the default identity infrastructure for builders.
• Own developer content programs: technical blogs, docs improvements, video walkthroughs, webinars, and conference presence (e.g., developer summits, API World, fintech hackathons).
• Partner with RevOps to define success metrics, analyze funnel performance, and iterate — owning the developer funnel from first touch to activation.

Cross-Functional Partnership

• Act as the developer marketing owner during planning cycles, QBRs, and product launches.
• Influence stakeholders across Product, Engineering, Sales, DevRel, and Marketing to ensure alignment between what's built and how it's positioned.
• Establish and track KPIs tied to developer signups, API activations, sandbox-to-production conversion, and technical pipeline contribution.
• Bring market insights, developer community signals, competitive intelligence, and industry trends into GTM strategy discussions.

What You Bring

• 6–8 years of B2B marketing experience, with a meaningful portion in developer marketing, product marketing for API/platform products, or technical content strategy.
• Demonstrated success driving measurable pipeline and product adoption through developer-focused programs and technical go-to-market motions.
• Strong ability to translate complex, AI-driven or data-centric technology into clear, compelling narratives for technical audiences — without losing the nuance.
• Experience partnering closely with engineering and product teams, and influencing cross-functional stakeholders without direct authority.
• Analytical rigor and a track record of tying developer marketing programs to business outcomes (activation rates, pipeline, retention).
• Strong project management skills and the ability to drive multiple initiatives simultaneously in a fast-moving environment.
• Bonus: hands-on experience with API documentation, SDKs, developer portals, or product-led growth strategies.

Socure is an equal opportunity employer that values diversity in all its forms within our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

If you need an accommodation during any stage of the application or hiring process—including interview or onboarding support—please reach out to your Socure recruiting partner directly.

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Compensation Range: $175K - $215K