Developer API Growth & Narrative Lead

Apply; New York (NY); On-site; USD 100,000 - 140,000; Full time

Job summary

Apply is looking for a Product Marketing Manager, API, to join their team in New York. This role will serve as a strategic link between product reality and market impact, transforming complex abilities into clear messages. Responsibilities include driving developer adoption and launching impactful marketing campaigns.

The ideal candidate should have over 7 years of experience in product marketing, particularly in tech, and a strong grasp of developer needs and narratives.

Qualifications

• 7+ years of experience in product marketing within a high-growth tech company.
• Experience marketing to developers or an API/product.
• Comfortable reading API docs and discussing technical tradeoffs.

Responsibilities

• Transform complex product capabilities into market points of view.
• Own the metrics for developer platform adoption.
• Plan and run integrated campaigns across various channels.

Skills

Product marketing

Developer marketing

Technical fluency

Campaign management

Storytelling skills

Job description

Apply is looking for a Product Marketing Manager, API, to join their team in New York. This role will serve as a strategic link between product reality and market impact, transforming complex abilities into clear messages. Responsibilities include driving developer adoption and launching impactful marketing campaigns.

The ideal candidate should have over 7 years of experience in product marketing, particularly in tech, and a strong grasp of developer needs and narratives.