Developer Marketing Lead

Socure; New York (NY); On-site; USD 175,000 - 215,000; Full time

Job summary

Socure is hiring a Developer Marketing Lead to own how we show up with developers and technical buyers—from the first API call to a deployed integration.

You will be the primary voice, strategist, and executor, bridging Product, Engineering, and Sales to drive pipeline and product adoption with technically credible content.

Qualifications

• 6–8 years of B2B marketing experience with a focus on developer marketing or API/platform products.
• Proven ability to drive pipeline and product adoption through developer programs.
• Ability to translate AI/data-centric tech into clear, credible narratives for engineers.
• Experience partnering with engineering and product teams and influencing stakeholders without direct authority.

Responsibilities

• Define and execute a developer marketing strategy across API and platform products.
• Develop ICPs, value propositions, use cases, and competitive positioning for engineers and tech leaders.
• Create developer content programs: blogs, docs, playbooks, webinars, and conference presence.
• Own the developer funnel and metrics with RevOps to drive activation and pipeline.

Skills

Developer marketing

API/product marketing

Technical content

Job description

Why Socure?

Socure is building the identity trust infrastructure for the digital economy — verifying 100% of good identities in real time and stopping fraud before it starts. The mission is big, the problems are complex, and the impact is felt by businesses, governments, and millions of people every day.

Why Socure?

Socure is building the identity trust infrastructure for the digital economy — verifying 100% of good identities in real time and stopping fraud before it starts. The mission is big, the problems are complex, and the impact is felt by businesses, governments, and millions of people every day.

We hire people who want that level of responsibility. People who move fast, think critically, act like owners, and care deeply about solving customer problems with precision. If you want predictability or narrow scope, this won’t be your place. If you want to help build the future of identity with a team that holds a high bar for itself — keep reading.

About The Role

Socure's mission is to verify 100% of good identities in real time and eliminate identity fraud across the digital economy. We're hiring a Developer Marketing Lead to own how Socure shows up with the developer and technical buyer audience — from the first API call to a fully deployed integration.

You'll serve as the primary voice, strategist, and executor for developer-facing go-to-market efforts, acting as the connective tissue between Product, Engineering, and the field. This is a highly strategic, hands-on role for a senior marketer who thrives at the intersection of technical depth and commercial impact — someone who can speak fluently with engineers while driving the pipeline metrics that matter to sales.

Location Requirements:

We are currently only able to hire candidates located in one of our location hubs: New York City, NY and San Francisco, CA.

What You'll Do

Developer Positioning & Messaging

• Define and execute a developer marketing strategy that spans awareness, activation, and retention across Socure's API and platform products.
• Develop clear developer ICPs, technical value propositions, use cases, and competitive positioning that resonate with engineers, architects, and technical decision-makers.
• Partner with Product and Engineering to embed differentiated data, capabilities, and insights into developer-facing narratives.
• Translate complex AI-driven identity and fraud capabilities into compelling, technically credible content that developers trust and share.
• Deliver field-ready and self-serve enablement — integration guides, technical decks, API playbooks, sandbox environments, and developer ROI tools — that accelerate time-to-value.

Developer Campaign Strategy

• Partner with GTM and Growth leaders to build and execute campaigns that generate qualified pipeline from technical audiences, including product-led growth motions.
• Drive awareness within developer communities, forums, and ecosystems to position Socure as the default identity infrastructure for builders.
• Own developer content programs: technical blogs, docs improvements, video walkthroughs, webinars, and conference presence (e.g., developer summits, API World, fintech hackathons).
• Partner with RevOps to define success metrics, analyze funnel performance, and iterate — owning the developer funnel from first touch to activation.

Cross-Functional Partnership

• Act as the developer marketing owner during planning cycles, QBRs, and product launches.
• Influence stakeholders across Product, Engineering, Sales, DevRel, and Marketing to ensure alignment between what's built and how it's positioned.
• Establish and track KPIs tied to developer signups, API activations, sandbox-to-production conversion, and technical pipeline contribution.
• Bring market insights, developer community signals, competitive intelligence, and industry trends into GTM strategy discussions.

What You Bring

• 6–8 years of B2B marketing experience, with a meaningful portion in developer marketing, product marketing for API/platform products, or technical content strategy.
• Demonstrated success driving measurable pipeline and product adoption through developer-focused programs and technical go-to-market motions.
• Strong ability to translate complex, AI-driven or data-centric technology into clear, compelling narratives for technical audiences — without losing the nuance.
• Experience partnering closely with engineering and product teams, and influencing cross-functional stakeholders without direct authority.
• Analytical rigor and a track record of tying developer marketing programs to business outcomes (activation rates, pipeline, retention).
• Strong project management skills and the ability to drive multiple initiatives simultaneously in a fast-moving environment.
• Bonus: hands-on experience with API documentation, SDKs, developer portals, or product-led growth strategies.

Socure is an equal opportunity employer that values diversity in all its forms within our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

If you need an accommodation during any stage of the application or hiring process—including interview or onboarding support—please reach out to your Socure recruiting partner directly.

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Compensation Range: $175K - $215K