Developer Marketing Lead: API & Platform Growth

Socure; San Francisco (CA); On-site; USD 175,000 - 215,000; Full time

Job summary

Socure is hiring a Developer Marketing Lead to own how we engage the developer and technical buyer audience—from API calls to full integrations. You’ll be the primary voice and strategist, bridging Product, Engineering, and field to drive pipeline and adoption.

You will translate AI-driven capabilities into credible, technical content, build developer-centric enablement, and lead campaigns with measurable impact in a fast-moving environment.

Qualifications

• 6–8 years of B2B marketing experience with developer marketing or API/platform products.
• Proven ability to drive pipeline and product adoption through developer programs.
• Translate AI/data tech into clear narratives for technical audiences without losing nuance.

Responsibilities

• Define and execute a developer marketing strategy spanning awareness to retention for API/platform products.
• Develop ICPs, value propositions, use cases, and competitive positioning for engineers and technical decision-makers.
• Embed differentiated data and insights into developer narratives with Product and Engineering.
• Translate AI-driven identity capabilities into credible content developers trust and share.
• Deliver enablement materials: guides, decks, playbooks, sandbox environments, and ROI tools.
• Lead campaigns with GTM/Growth to generate qualified pipeline from technical audiences.
• Drive developer awareness in communities, forums, and ecosystems.
• Own developer content programs: blogs, docs, videos, webinars, conferences.
• Partner with RevOps to define success metrics and analyze funnel performance.
• Plan cycles, QBRs, and launches with cross-functional stakeholders; align messaging and build.

Skills

B2B marketing

Developer marketing

API/Platform products

Technical content strategy

Pipeline metrics

Cross-functional leadership

Analytical rigor

Education

Bachelor’s degree in Marketing or related field

Tools

API documentation

SDKs

Job description

Socure is hiring a Developer Marketing Lead to own how we engage the developer and technical buyer audience—from API calls to full integrations. You’ll be the primary voice and strategist, bridging Product, Engineering, and field to drive pipeline and adoption.

You will translate AI-driven capabilities into credible, technical content, build developer-centric enablement, and lead campaigns with measurable impact in a fast-moving environment.