Developer GTM Strategy Lead

Cloudflare; San Francisco (CA); On-site; USD 161,000 - 221,000; Full time

Benefits offered by this job

Health Insurance

401(k) Plan

Paid Time Off

Job summary

Cloudflare is seeking a Strategy Manager to join the Developer GTM Strategy & Incubation team. You will plan and execute high-priority GTM programs across Cloudflare, transforming market signals and customer moments into coordinated engagement.

This role emphasizes cross-functional collaboration, clear priorities, and durable ownership in a fast-paced environment. You will thrive in ambiguity, balance multiple priorities, and bring a strong background in strategy, business ops, or revenue

Qualifications

• 6+ years of experience in GTM strategy, business operations, chief of staff, strategic programs, consulting, or similar cross-functional roles.
• Experience driving complex initiatives across Sales, Product, Marketing, Enablement, technical teams, and executive stakeholders.
• Strong judgment and the ability to simplify ambiguity into a practical plan.
• Excellent written and verbal communication skills, including turning leadership direction into clear narratives and plans.
• Strong program management skills, including ownership of timelines, work streams, dependencies, risks, readouts, and follow-through.
• Experience planning or leading high-impact GTM programs such as SKOs, customer events, launches, enablement programs, leadership off-sites, or cross-functional planning cycles.
• High ownership and bias for action; able to push work forward without perfect information and align teams without direct authority.
• Strong business acumen and comfort using data to define success metrics, track impact, and make tradeoffs.
• Curiosity about technical products, developer platforms, consumption-led GTM motions, and how Cloudflare brings new ideas to market.

Responsibilities

• Translate priorities into plans: Partner with Developer GTM leadership to turn strategic priorities into clear work streams, owners, milestones, decisions, and success measures.
• Partner across high-priority GTM programs: Own or co-own planning and execution for programs such as Cloudflare Connect, SKO, Build Week-style initiatives, innovation weeks, enablement programs, leadership off-sites, and cross-functional planning cycles.
• Build cross-functional alignment: Act as connective tissue across Developer GTM, Product, Marketing, Sales, Enablement, Growth, Community, technical teams, and other partners. Keep teams aligned on goals, sequencing, messaging, tradeoffs, and follow-through.
• Narrative Building: Translate priorities into clear internal narratives, leader talking points, field enablement, team-wide updates, and practical guidance that helps teams understand what is changing and how to act on it.
• Support broader Strategy & Incubation work: Lead high-priority projects across Developer GTM, support team planning and process improvements, and incubate new motions until they are clear, measurable, and ready for durable ownership.

Skills

GTM strategy

Business operations

Revenue ops

Cross-functional leadership

Program management

Data-driven decisions

Communication skills

Job description

Cloudflare is seeking a Strategy Manager to join the Developer GTM Strategy & Incubation team. You will plan and execute high-priority GTM programs across Cloudflare, transforming market signals and customer moments into coordinated engagement.

This role emphasizes cross-functional collaboration, clear priorities, and durable ownership in a fast-paced environment. You will thrive in ambiguity, balance multiple priorities, and bring a strong background in strategy, business ops, or revenue