Demand Generation Pro - Multi-Channel Campaigns & AI

Ingersoll Rand; Davidson (NC); Hybrid; USD 70,000 - 100,000; Full time

Job summary

Ingersoll Rand is seeking a Demand Generation Specialist in Davidson, NC (Hybrid) to bring marketing campaigns to life. You will develop integrated campaigns across the CSS North America brand portfolio, partnering with marketing, product, and sales to generate qualified leads and strengthen the sales pipeline.

Work in a collaborative, data-driven team to optimize every stage of the customer journey. You will manage multiple campaigns, apply performance insights, and scale successful approaches

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Three or more years of experience in demand generation, digital marketing, campaign management, or a related field.
• Experience planning and executing integrated, multi-channel marketing campaigns.
• Demonstrated ability to manage multiple campaigns, work streams, and stakeholder priorities simultaneously.
• Experience interpreting marketing performance data and translating insights into actions.

Responsibilities

• Develop and execute integrated demand generation campaigns aligned with business priorities and growth objectives across multiple CSS North America brands.
• Partner with brand, product, sales, channel, and aftermarket teams to develop targeted messaging and audiences.
• Coordinate campaign assets across email, landing pages, paid media, and nurture programs.
• Manage campaign timelines, stakeholder inputs, approvals, and launches.
• Develop and refine audience segmentation and nurture programs to move prospects through the journey.
• Support lead routing, timely follow-up, and visibility into campaign-generated activity.
• Analyze campaign performance, conduct testing, and communicate actionable recommendations.
• Scale campaigns across brands using AI and automation to improve speed, personalization, and effectiveness.

Skills

Demand generation

Digital marketing

Campaign management

Multi-channel marketing

Data interpretation

Cross-functional collaboration

Education

Bachelor's degree in Marketing

Tools

Salesforce

Eloqua

Job description

Ingersoll Rand is seeking a Demand Generation Specialist in Davidson, NC (Hybrid) to bring marketing campaigns to life. You will develop integrated campaigns across the CSS North America brand portfolio, partnering with marketing, product, and sales to generate qualified leads and strengthen the sales pipeline.

Work in a collaborative, data-driven team to optimize every stage of the customer journey. You will manage multiple campaigns, apply performance insights, and scale successful approaches