Demand Gen Specialist: AI-Driven Multichannel Campaigns

Language Services Associates, Inc.; Horsham (PA); In loco; MXN 360.000 - 600.000; Tempo pieno

Vantaggi offerti da questo lavoro

Medical insurance

Dental insurance

Vision insurance

401k with partial match

Other employer benefits

Descrizione del lavoro

Language Services Associates, Inc. is seeking a Demand Generation Specialist to plan, execute, and measure outbound and lifecycle marketing campaigns that generate qualified leads and pipeline.

The role collaborates with Marketing and Sales to ensure consistent data and efficient handoffs while leveraging AI tools and CRM accuracy for reporting and decision-making. The ideal candidate will design omnichannel campaigns, manage nurture programs, optimize campaigns, and provide regular progress

Competenze

• Experience designing multichannel demand generation campaigns.
• Proficiency in lifecycle marketing, lead nurturing, and scoring.
• Ability to align Marketing and Sales with data-driven handoffs.

Mansioni

• Integrated campaigns across email, social, paid media, web, and events.
• Lifecycle and nurture programs guiding leads from contact to sales qualified.
• Sales alignment with defined lead criteria and pipeline attribution.
• Campaign optimization through testing and audience segmentation.
• Targets, reporting, and insights on MQLs, pipeline, conversions, and CPL.

Conoscenze

Demand generation

Lifecycle marketing

Sales alignment

Analytics & experimentation

AI productivity tools

CRM data management

Strumenti

Microsoft Copilot

Microsoft Dynamics

SalesHub

Descrizione del lavoro

Language Services Associates, Inc. is seeking a Demand Generation Specialist to plan, execute, and measure outbound and lifecycle marketing campaigns that generate qualified leads and pipeline.

The role collaborates with Marketing and Sales to ensure consistent data and efficient handoffs while leveraging AI tools and CRM accuracy for reporting and decision-making. The ideal candidate will design omnichannel campaigns, manage nurture programs, optimize campaigns, and provide regular progress