Demand Generation & Marketing Automation Specialist

LVI Associates; Houston (TX); On-site; USD 65,000 - 90,000; Full time

Benefits offered by this job

Competitive salary

Health and welfare benefits

401(k) with company matching

Paid time off and holidays

Professional development

Job summary

LVI Associates is seeking a hands-on Demand Generation & Marketing Automation Specialist in Houston, TX. The role collaborates with marketing and business development to drive targeted campaigns and optimize lead generation through automation and CRM workflows.

The ideal candidate has 2–4 years in B2B marketing, strong email marketing and data-driven mindset, and experience with ABM and sales enablement tools. This full-time position offers competitive benefits and growth opportunities.

Qualifications

• 2–4 years of B2B marketing experience in demand generation or lead generation
• Experience with marketing automation platforms and CRM systems
• Strong email marketing, audience segmentation, and automated workflows
• Experience with prospect intelligence or sales enablement tools
• CRM data management knowledge and B2B sales processes
• Strong analytical, organizational, and communication skills
• Detail-oriented with ability to manage multiple priorities

Responsibilities

• Build, test, and execute targeted email marketing campaigns
• Manage audience segmentation, nurture programs, and automated workflows
• Administer prospect intelligence and data enrichment tools
• Develop targeted prospect lists to support business development
• Maintain CRM data integrity and lead routing to sales
• Train sales on prospecting tools and best practices
• Monitor campaign performance and ROI
• Analyze results and recommend optimization strategies

Skills

B2B marketing experience

Marketing automation

CRM familiarity

Email marketing

Lead generation

Analytics

Tools

Marketing automation platforms

CRM software

Lead enrichment tools

Job description

Demand Generation & Marketing Automation Specialist

Location: Houston, TX
Type: Full-Time

Overview

A leading B2B consulting and advisory firm is seeking a Demand Generation & Marketing Automation Specialist to support marketing campaigns, lead generation initiatives, and sales enablement efforts.

This individual will work closely with marketing leadership and business development teams to execute targeted campaigns, improve prospect engagement, and optimize lead generation processes using marketing automation and CRM platforms.

Key Responsibilities

• Build, test, and execute targeted email marketing campaigns
• Manage audience segmentation, lead nurturing programs, and automated workflows
• Support administration of prospect intelligence and data enrichment tools
• Develop targeted prospect lists to support business development efforts
• Maintain CRM data integrity and ensure timely lead routing to sales teams
• Train and support sales professionals on prospecting tools and best practices
• Monitor campaign performance, engagement metrics, and lead conversion rates
• Analyze results and recommend strategies to improve campaign effectiveness and ROI

Qualifications

• 2-4 years of B2B marketing experience, preferably in demand generation, marketing automation, or lead generation
• Experience with marketing automation platforms and CRM systems
• Strong understanding of email marketing, audience segmentation, and automated campaign workflows
• Experience with prospect intelligence, contact enrichment, or sales enablement tools
• Knowledge of CRM data management and B2B sales processes
• Strong analytical, organizational, and communication skills
• Detail-oriented with the ability to manage multiple priorities simultaneously

Preferred Experience

• Marketing automation platform administration
• CRM management and reporting
• Account-based marketing (ABM) initiatives
• Sales and marketing alignment programs
• Data-driven campaign optimization

Compensation & Benefits

• Competitive salary based on experience
• Comprehensive health and welfare benefits
• 401(k) program with company matching
• Paid time off and company-sponsored holidays
• Professional development and career growth opportunities

Ideal Candidate

This opportunity is well-suited for a hands-on marketing professional who enjoys leveraging technology, executing data-driven campaigns, and partnering closely with sales teams to generate measurable business results.