Demand Generation Manager

Glocomms; Chicago (IL); On-site; USD 90,000 - 130,000; Full time

Job summary

Glocomms seeks a Demand Generation Manager to build and execute marketing strategies that drive pipeline growth across the US market. This hands-on role develops scalable demand programs and aligns with sales to translate initiatives into measurable revenue.

You will manage multi-channel campaigns, nurture leads, and optimize performance with analytics, ABM initiatives, webinars, events, and digital programs, helping Glocomms scale in a fast-growing environment.

Qualifications

• 4+ years of B2B demand generation or related roles.
• Experience with enterprise software/SaaS.
• Experience with ABM and multi-channel campaigns.
• Ability to partner with sales and track pipeline impact.
• Strong analytical and communication skills.

Responsibilities

• Develop and execute demand generation strategies to drive pipeline and revenue growth.
• Plan and manage multi-channel campaigns including digital programs, email nurtures, webinars, and events.
• Build and support ABM initiatives targeting enterprise prospects.
• Partner with sales leadership to align marketing with go-to-market objectives.
• Track, analyze, and optimize campaign performance against pipeline metrics.
• Create and manage lead nurturing programs to improve engagement throughout the buyer journey.
• Help establish scalable marketing processes and best practices to support growth.
• Support brand awareness and customer acquisition across the US market.

Skills

Demand generation

ABM

Digital marketing

Analytics

Sales alignment

Tools

Salesforce

HubSpot

Marketo

Job description

Our client is seeking a Demand Generation Manager to build and execute the marketing strategy that drives pipeline growth across the US market. This individual will be responsible for developing and scaling demand generation programs that generate qualified opportunities and support revenue growth.

This is an opportunity for a hands-on marketer who enjoys building from the ground up. The ideal candidate will be comfortable developing strategy while also executing campaigns across multiple channels, working closely with sales leadership to ensure marketing efforts translate into measurable business results.

Key Responsibilities

• Develop and execute demand generation strategies that drive qualified pipeline and revenue growth
• Plan and manage multi-channel marketing campaigns, including digital programs, email nurtures, webinars, and events
• Build and support account-based marketing (ABM) initiatives targeting enterprise prospects
• Partner closely with sales leadership to align marketing efforts with go-to-market objectives
• Track, analyze, and optimize campaign performance against pipeline and conversion metrics
• Create and manage lead nurturing programs to improve engagement throughout the buyer journey
• Help establish scalable marketing processes and best practices to support continued growth
• Support brand awareness and customer acquisition efforts across the US market

Required Qualifications

• 4+ years of B2B demand generation, growth marketing, field marketing, or campaign management experience
• Proven success generating pipeline within enterprise software, SaaS, technology, consulting services, or related industries
• Experience managing digital marketing campaigns, email marketing programs, webinars, and events
• Strong understanding of account-based marketing (ABM) and modern demand generation strategies
• Experience partnering closely with sales teams and tracking performance against pipeline goals
• Ability to work independently in a fast-paced and growth-oriented environment
• Strong analytical and communication skills

Preferred Qualifications

• Experience within the SAP ecosystem, ERP software, cloud technologies, or enterprise applications
• Background marketing consulting or professional services offerings
• Experience supporting a new market launch, regional expansion, or high-growth business initiative
• Familiarity with marketing automation and CRM platforms
• Experience targeting enterprise and mid-market buyers