Senior Director, Demand Generation

Equifax, Inc.; St. Louis (MO); On-site; USD 160,000 - 240,000; Full time

Job summary

Equifax, Inc. in St. Louis seeks a Senior Director, Demand Generation to lead full-funnel, multi-channel campaigns that strengthen brand, engage target audiences, acquire prospects and grow customers through measurable marketing activities.

You will design, execute and scale omnichannel demand generation strategies with an AI-first foundation, own ABM programs, events, and marketing operations, and partner with Sales to drive pipeline and ROI.

Qualifications

• BA/BS degree; MBA preferred.
• 7+ years marketing experience, with 3+ years leading B2B marketing teams.
• Ability to translate complex data into executive-level reporting focusing on pipeline momentum and ROI.
• Experience developing and operationalizing AI marketing workflows.
• Experience using modern marketing tools for demand generation and account-based marketing (e.g. Salesforce, Demandbase).

Responsibilities

• Own full-funnel marketing strategy integrating AI-driven insights to optimize demand creation, pipeline velocity, MQL-to-SQL conversion, ROI.
• Build and scale ABM programs and tiered GTM approaches with intent data and multi-touch campaigns.
• Serve as marketing partner to Sales; establish SLAs for lead handoff and enable 'Smarketing' with tools (e.g., Seismic, Demandbase).
• Direct trade show and webinar portfolio; implement tier-based operating model for high-impact engagements.
• Partner with data/tech teams to optimize martech stack (Salesforce, Demandbase); ensure data hygiene and attribution.
• Direct strategy, budget and resources for trade shows and webinars across lines of business.
• Hire, mentor, and lead a high-performing team; foster data-driven experimentation.

Skills

Leadership

B2B marketing

Data-driven reporting

Cross-functional collaboration

Strategic thinking

Education

BA/BS degree

MBA preferred

Tools

Seismic

Demandbase

Salesforce

Job description

The Senior Director, Demand Generation will play a lead role in driving full-funnel multi-channel marketing campaigns to strengthen brand position, engage target audiences, acquire prospects and grow customers through measurable marketing activities.

You will design, execute, and scale omnichannel demand generation strategies, built on AI-first foundation that captures the attention of various target audiences, nurtures through the buyer's journey, and converts into a high-quality sales pipeline.

You will lead a multifaceted team of campaign managers and marketing specialists, partnering across various marketing teams, sales and business leadership to deliver impactful go-to-market campaigns.This role will own and operate campaign management, account-based marketing, marketing events (e.g. trade shows and webinars) and leverage marketing technology, data & insights to deliver commercial impact aligned to business objectives. The ideal candidate is a strategic thinker, collaborator and process builder who scales and aligns marketing effectiveness with a tech-savvy and data-driven approach.

What You'll Do:

• Campaign Strategy & Execution: Own the full-funnel marketing strategy, integrating AI-driven insights to optimize demand creation, pipeline velocity, MQL-to-SQL conversion, and campaign ROI.
• Account-Based Marketing (ABM): Build and scale a strategic account program and tiered GTM approach, utilizing intent data and personalized, multi-touch campaigns to drive penetration within high-value enterprise accounts.
• Sales Enablement & Alignment: Serve as the primary marketing partner to Sales leadership. Establish clear SLAs for lead handoff, foster 'Smarketing' collaboration, and equip the team with the tools (e.g., Seismic, Demandbase) to turn leads into relationships.
• Field Marketing & Events: Direct the strategy, budget, and resources for our trade show and webinar portfolio. Implement a tier-based operating model to ensure high-impact engagements at scale.
• Marketing Operations & Reporting: Partner with marketing data, insights and technology teams to optimize the martech stack (e.g., Salesforce, Demandbase). Ensure clean data hygiene, accurate attribution, and scalable processes
• Marketing Events: Direct strategy, budget and resources for trade show and webinars across multiple lines of business leading team in execution
• Team Leadership: Hire, mentor, and lead a high-performing team, fostering a culture of data-driven experimentation and continuous improvement.

What experience you need:

• BA/BS degree; MBA preferred
• 7+ years marketing experience, with 3+ years leading B2B marketing teams

What experience could set you apart:

• Experience leading cross-functional teams in an enterprise, matrixed organization.
• Proven ability to translate complex data into executive-level reporting focusing on pipeline momentum and ROI.
• Experience developing and operationalizing AI marketing workflows.
• Experience using modern marketing tools for demand generation and account-based marketing (e.g. Salesforce, Demandbase)
• Ability to think strategically with strong process orientation
• Demonstrated ability to execute cross-functionally in an enterprise matrixed organization
• Excellent written and verbal communication skills with all levels of an organization, including presentations, analysis & reporting, process flow diagrams, etc.

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