Demand Generation Manager

The Bronx; Austin (TX); Hybrid; USD 80,000 - 120,000; Full time

Benefits offered by this job

Competitive $80,000-$120,000 salary

Hybrid Austin work environment

Comprehensive health/dental/vision/LTD

401(k) with 4% employer match

Paid time off and holidays

Professional growth & international团队

Job summary

Scion Staffing has been engaged to search for a Demand Generation Manager for an AI-powered cybersecurity and IT asset intelligence technology company. This hybrid role is based in Austin, TX and focuses on building and executing global demand generation programs.

You will own ABM and integrated campaigns across paid media, email, events, content, SEO/SEM, and marketing automation, partnering with Sales, RevOps and Product Marketing to drive pipeline and revenue.

Qualifications

• Demonstrated experience in B2B demand generation within SaaS, cybersecurity, IT, or enterprise tech.
• Strong hands-on expertise building ABM and integrated campaigns that generate measurable pipeline.
• Experience with marketing automation platforms (Salesforce, Pardot) and campaign analytics tools.

Responsibilities

• Own and execute integrated demand generation campaigns across paid media, SEO/SEM, email, webinars, content, events, and direct mail.
• Develop multi-touch B2B campaigns to generate net-new pipeline and accelerate opportunities across enterprise and mid-market.
• Build and optimize ABM programs in partnership with Sales, focusing on priority accounts and new-logo opportunities.
• Establish and monitor campaign and pipeline metrics, using data to improve ROI and effectiveness.
• Partner with Sales, RevOps, Product Marketing, Marketing Operations, and other teams to align campaigns with business objectives.
• Leverage AI-powered tools and automation to improve campaign efficiency and personalization.

Skills

B2B demand generation

ABM campaigns

Analytics & ROI

Cross-functional collaboration

Tools

Salesforce

Pardot

6sense

Demandbase

Job description

Scion Staffing has been engaged to conduct a search for a Demand Generation Manager for an innovative, fast-growing technology organization specializing in AI-powered cybersecurity and IT asset intelligence. This is a hybrid opportunity based in Austin, Texas , offering the opportunity to play a key role in building and executing global demand generation and account-based marketing programs.

POSITION OVERVIEW

The Demand Generation Manager will drive integrated campaigns designed to generate qualified pipeline, accelerate opportunities, and support revenue growth across enterprise and mid-market audiences. This hands-on role will own demand generation initiatives across paid media, email, events, content, SEO/SEM, and account-based marketing while partnering closely with Sales, RevOps, Product Marketing, and Marketing Operations. The ideal candidate brings strong B2B SaaS demand generation experience, a data-driven approach, and the ability to leverage AI and automation to improve campaign performance and personalization.

RESPONSIBILITIES

• Own and execute integrated demand generation campaigns across paid media, SEO/SEM, email marketing, webinars, content syndication, events, and direct mail.
• Develop multi-touch B2B campaigns focused on generating net-new pipeline and accelerating active opportunities across enterprise and mid-market audiences.
• Build and optimize Account-Based Marketing (ABM) programs in partnership with Sales, with a focus on priority accounts and new-logo opportunities.
• Establish and monitor campaign and pipeline performance metrics, using data and attribution insights to continuously improve ROI and campaign effectiveness.
• Partner cross-functionally with Sales, RevOps, Product Marketing, Marketing Operations, Creative, and other marketing teams to align campaigns with business objectives.
• Leverage AI-powered tools and automation to improve campaign efficiency, personalization, analytics, and decision-making.

QUALIFICATIONS

• Demonstrated experience in B2B demand generation , ideally within SaaS, cybersecurity, IT, or enterprise technology.
• Strong hands-on expertise developing and executing ABM and integrated campaign strategies that generate measurable pipeline and revenue impact.
• Experience working with Salesforce, Pardot or comparable marketing automation platforms , and campaign/ABM analytics tools such as 6sense, Demandbase, or similar.
• Strong analytical and data-driven mindset, with the ability to interpret campaign performance, attribution, pipeline metrics, and ROI.
• Strategic, organized, collaborative, and execution-focused, with the ability to influence cross-functional partners and manage multiple campaigns simultaneously.

PERKS

• Competitive $80,000-$120,000 salary range with an opportunity to make a measurable impact on global pipeline generation.
• Hybrid Austin work environment with telework equipment and a monthly internet allowance.
• Comprehensive medical, dental, vision, life, disability insurance, and EAP mental health support .
• 401(k) with a 4% employer match , plus generous paid time off including vacation, sick, personal days, and public holidays.
• Join an AI-forward, fast-scaling SaaS organization with opportunities for professional growth, learning, international collaboration, and team events.

COMPENSATION AND BENEFITS

• The anticipated salary range for this position is $80,000-$120,000 , depending on experience and qualifications.
• The organization offers a comprehensive benefits package including medical, dental, vision, life and disability insurance, EAP mental health support, a 401(k) with a 4% employer match, paid vacation, sick and personal days, and 12 public holidays.
• This is a hybrid position based in Austin, Texas and includes telework equipment and a monthly internet allowance.