Demand Generation Manager

Fusable; United States; On-site; USD 75,000 - 100,000; Full time

Job summary

A dynamic B2B SaaS company is seeking an experienced Demand Generation Manager to lead their marketing strategies. You will develop and optimize multi-channel campaigns aimed at driving qualified leads and pipeline growth. The ideal candidate has over 5 years of B2B demand generation experience, excels in data-driven marketing, and can manage multiple projects in a fast-paced environment. Strong expertise in tools like HubSpot and Google Ads is essential.

Qualifications

• 5+ years of experience in demand generation or a similar role in B2B SaaS.
• Proven track record of driving measurable results in lead generation.
• Expertise in managing paid advertising campaigns on Google Ads and LinkedIn Ads.

Responsibilities

• Develop and execute comprehensive demand generation strategies.
• Manage and optimize digital advertising campaigns.
• Collaborate with the content marketing team to develop compelling assets.

Skills

B2B demand generation

Data-driven marketing

Lead generation

Project management

Analytical skills

Written communication

Education

Bachelor's degree in Marketing, Business, or related field

Tools

HubSpot

Salesforce

Google Ads

LinkedIn Ads

Job description

We're looking for an experienced and results-driven Demand Generation Manager to join our Marketing team. In this pivotal role, you'll be responsible for developing, executing, and optimizing strategies to drive qualified leads and pipeline growth for our B2B SaaS solution. If you're passionate about data-driven marketing, have a proven track record in B2B demand generation, and thrive in a fast-paced environment, we want to hear from you!

What You'll Do

• Develop and execute comprehensive demand generation strategies across multiple channels, including but not limited to paid search, paid social, display, content syndication, email marketing, and webinars.
• Manage and optimize digital advertising campaigns (Google Ads, LinkedIn Ads, etc.) to maximize ROI and achieve lead generation targets.
• Collaborate closely with the content marketing team to develop compelling assets (e-books, whitepapers, webinars, case studies) that fuel lead nurturing and conversion.
• Implement and refine lead scoring, nurturing, and routing processes to ensure efficient handoff to the sales team.
• Utilize marketing automation platforms to build and execute campaigns, segment audiences, and track performance.
• Analyze campaign performance data to identify trends, insights, and opportunities for optimization, regularly reporting on key metrics.
• Conduct A/B testing on landing pages, ad copy, and email content to continuously improve conversion rates.
• Stay up to date with industry trends and best practices in demand generation, B2B marketing, and SaaS.
• Manage budget allocation for demand generation initiatives, ensuring efficient spend and maximum impact.
• Work cross-functionally with sales, product, and customer success teams to align on goals and optimize the customer journey.

What You'll Bring

• 5+ years of experience in demand generation or a similar role, specifically within a B2B SaaS company.
• Proven track record of driving measurable results in lead generation, MQLs, SQLs, and pipeline contribution.
• Expertise in managing and optimizing paid advertising campaigns on platforms like Google Ads and LinkedIn Ads.
• Strong proficiency with marketing automation platforms (HubSpot) and CRM systems (Salesforce).
• Data-driven mindset with excellent analytical skills and the ability to translate data into actionable insights.
• Experience with A/B testing and conversion rate optimization principles.
• Solid understanding of the B2B sales funnel and buyer's journey.
• Excellent written and verbal communication skills.
• Ability to manage multiple projects simultaneously and thrive in a fast-paced, dynamic environment.
• Bachelor's degree in Marketing, Business, or a related field (or equivalent practical experience).

Bonus Points If You Have

• Experience with ABM strategies.
• Familiarity with intent data platforms.
• Certifications in relevant marketing platforms (Google Ads, HubSpot).

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