Demand Generation Lead: AI-Powered Growth & ABM

Leoforce; Raleigh (NC); Hybrid; USD 110,000 - 140,000; Full time

Job summary

Leoforce is seeking a Demand Generation Manager to design, execute, and optimize integrated demand-generation strategies across the Leoforce portfolio. You will own both marketing-sourced and marketing-influenced pipeline while partnering with Product Marketing, Performance Marketing, Sales, RevOps, and Customer Success to ensure consistent pipeline creation and conversion across the buyer journey.

This role blends strategic leadership with hands-on execution, building scalable processes and

Qualifications

• Requires High School Diploma or GED.
• Minimum of four (4) years of SaaS demand generation or growth marketing experience.
• Proven success executing and managing pipeline and demand generation targets.
• Experience executing integrated multi-channel campaigns.
• Demonstrated ability to build scalable processes in fast-paced environments.
• Strong understanding of enterprise sales motions and ABM strategies.
• Experience with CRM and marketing automation platforms.
• Strong analytical and performance management capabilities.
• Resourceful problem-solver with adaptability.
• Strong communication and collaboration across cross-functional teams.

Responsibilities

• Design, execute, and optimize integrated demand generation strategies across Leoforce and sister companies.
• Own marketing-sourced and marketing-influenced pipeline performance and ROI.
• Provide reporting on pipeline attainment, source contribution, and funnel performance.
• Develop programs across paid media, ABM, email, lifecycle marketing, events, and organic channels.
• Establish campaign frameworks for multiple products and buyer personas.
• Scale ABM motions with Sales and RevOps alignment.
• Design lifecycle marketing programs across all stages (inquiry to expansion).
• Develop automated nurture journeys to improve engagement and reduce leakage.
• Identify and implement AI and agentic marketing technologies for optimization.

Skills

SaaS demand generation

Growth marketing

ABM strategies

CRM platforms

Marketing automation

Multi-channel campaigns

Analytics

Cross-functional collaboration

Communication

Problem-solving

Education

High School Diploma or GED

Tools

HubSpot

Pardot

Job description

Leoforce is seeking a Demand Generation Manager to design, execute, and optimize integrated demand-generation strategies across the Leoforce portfolio. You will own both marketing-sourced and marketing-influenced pipeline while partnering with Product Marketing, Performance Marketing, Sales, RevOps, and Customer Success to ensure consistent pipeline creation and conversion across the buyer journey.

This role blends strategic leadership with hands-on execution, building scalable processes and