Marketing Coordinator - Demand Gen & AI Growth

Spectraforce Technologies, Inc.; Raleigh (NC); On-site; USD 42,000 - 58,000; Full time

Job summary

Leoforce is seeking a detail-oriented Marketing Coordinator to support demand generation programs and pipeline growth. You will execute campaigns across email, events, webinars, and digital channels while learning how marketing activity ties to revenue.

The role suits someone early in their marketing career, eager to learn, collaborate across teams, and explore AI-enabled marketing workflows to improve speed and impact.

Qualifications

• 0-2 years in marketing, communications, digital marketing, or related fields.
• Associate or bachelor’s degree in marketing, communications, business, or related field preferred.
• Strong organizational skills and attention to detail.
• Comfortable with digital tools and learning new technology.
• Strong written and verbal communication skills.
• Interest in using data to understand marketing performance.
• Ability to manage multiple priorities in a fast-moving environment.
• Experience with CRM, marketing automation, CMS, analytics, or AI tools is helpful but not required.

Responsibilities

• Support the execution of integrated B2B marketing campaigns across email, digital, webinars, events, and other channels.
• Build and QA campaign assets, forms, landing pages, emails, lists, and related components.
• Coordinate campaign timelines and deliverables across Marketing, Sales, Creative, and Product Marketing.
• Help track campaign engagement, lead flow, conversion, and pipeline performance.
• Coordinate logistics for tradeshows, conferences, webinars, executive events, and other field programs.
• Manage registrations, vendors, promotional materials, shipping, and schedules.
• Support pre-event promotion and post-event lead follow-up and nurture.
• Help measure event engagement, opportunities, and pipeline influence.
• Build, test, schedule, and deploy marketing emails and nurture communications.
• Support audience segmentation, list management, campaign tracking, and database hygiene.
• Help maintain campaign tagging, tracking, and reporting.
• Partner with Marketing and GTM Operations to improve campaign workflows and automation.
• Support day-to-day updates to websites and landing pages.
• Publish and QA new pages, content, forms, CTAs, and links.
• Monitor website functionality and coordinate fixes or improvements.
• Support SEO/AEO implementation, conversion optimization, and website performance initiatives.
• Use AI tools to accelerate campaign development, research, reporting, QA, and other workflows.

Skills

Campaign planning

Email marketing

Digital marketing

CRM systems

CMS

Marketing automation

Analytics

Multitasking

Written communication

Team collaboration

AI tools

Education

Associate or bachelor's degree

Tools

Marketing automation tools

CMS

Analytics tools

AI tools

Job description

Leoforce is seeking a detail-oriented Marketing Coordinator to support demand generation programs and pipeline growth. You will execute campaigns across email, events, webinars, and digital channels while learning how marketing activity ties to revenue.

The role suits someone early in their marketing career, eager to learn, collaborate across teams, and explore AI-enabled marketing workflows to improve speed and impact.