Demand Generation Lead

Leoforce; Raleigh (NC); Hybrid; USD 110,000 - 140,000; Full time

Job summary

Leoforce is seeking a Demand Generation Manager to design, execute, and optimize integrated demand-generation strategies across the Leoforce portfolio. You will own both marketing-sourced and marketing-influenced pipeline while partnering with Product Marketing, Performance Marketing, Sales, RevOps, and Customer Success to ensure consistent pipeline creation and conversion across the buyer journey.

This role blends strategic leadership with hands-on execution, building scalable processes and

Qualifications

• Requires High School Diploma or GED.
• Minimum of four (4) years of SaaS demand generation or growth marketing experience.
• Proven success executing and managing pipeline and demand generation targets.
• Experience executing integrated multi-channel campaigns.
• Demonstrated ability to build scalable processes in fast-paced environments.
• Strong understanding of enterprise sales motions and ABM strategies.
• Experience with CRM and marketing automation platforms.
• Strong analytical and performance management capabilities.
• Resourceful problem-solver with adaptability.
• Strong communication and collaboration across cross-functional teams.

Responsibilities

• Design, execute, and optimize integrated demand generation strategies across Leoforce and sister companies.
• Own marketing-sourced and marketing-influenced pipeline performance and ROI.
• Provide reporting on pipeline attainment, source contribution, and funnel performance.
• Develop programs across paid media, ABM, email, lifecycle marketing, events, and organic channels.
• Establish campaign frameworks for multiple products and buyer personas.
• Scale ABM motions with Sales and RevOps alignment.
• Design lifecycle marketing programs across all stages (inquiry to expansion).
• Develop automated nurture journeys to improve engagement and reduce leakage.
• Identify and implement AI and agentic marketing technologies for optimization.

Skills

SaaS demand generation

Growth marketing

ABM strategies

CRM platforms

Marketing automation

Multi-channel campaigns

Analytics

Cross-functional collaboration

Communication

Problem-solving

Education

High School Diploma or GED

Tools

HubSpot

Pardot

Job description

Job Summary:

The Demand Generation Manager is responsible for designing, executing, and optimizing integrated demand generation strategies that support Leoforce and its sister companies. This role owns marketing-sourced and marketing-influenced pipeline targets and leads the programs, processes, and experimentation required to achieve them across the portfolio. This Demand Generation Lead will partner closely with Product Marketing, Performance Marketing, Sales, RevOps, and Customer Success to ensure consistent pipeline creation, account engagement, and conversion performance across the buyer journey. This role blends strategic leadership with hands-on execution, requiring someone who can develop scalable processes and systems while actively driving day-to-day initiatives and results.

Essential Functions:

• Support demand generation efforts across Leoforce and its sister companies.


• Own marketing-sourced and marketing-influenced pipeline performance, including funnel conversion, pipeline velocity, account engagement, and campaign ROI.


• Provide routing reporting and insights on pipeline attainment, source contribution, funnel performance, campaign effectiveness, gap-to-target analysis, and demand generation strategy to optimize marketing impact and revenue growth.


• Develop and execute integrated demand generation programs across paid media, accountbased marketing (ABM), email marketing, lifecycle marketing, webinars, events, partner programs, and organic channels.


• Establish and optimize campaign frameworks that support multiple products, buyer personas, and market segments.


• Partner with marketing and cross-functional teams to build and scale ABM programs and ensure alignment across the revenue cycle.


• Partner with Sales and RevOps to build and scale ABM motion, including target account strategy, buying group engagement, intent and signal monitoring, account prioritization, sales alignment, and account progression measurement.


• Design and optimize lifecycle marketing programs across the full funnel, including inquiry, MQL, SAL, opportunity, and customer expansion stages.


• Develop automated nurture journeys to improve engagement, conversion, and funnel progression while reducing lead leakage, no-response rates, and opportunity stagnation.


• Identify and implement AI and agentic marketing technologies to enhance campaign development, audience targeting, workflow automation, personalization, reporting, and performance optimization.


• Stay current on emerging technologies, including AI agents, intent and account intelligence platforms, marketing automation innovations, AI search optimization, and GTM experimentation and optimization, to inform continuous improvement.


• Develop a structured testing framework using a portfolio approach that balances investment across proven programs, emerging opportunities, and experimental initiatives.


• Lead ongoing testing of messaging, targeting, channels, content formats, and conversion paths to improve performance.


• Provide regular reporting on pipeline attainment, funnel performance, and campaign effectiveness.

Required Knowledge, Skills, and Experience:

• High School Diploma or GED.


• Minimum of four (4) years of SaaS demand generation or growth marketing experience.


• Proven success executing and managing pipeline and demand generation targets.


• Experience executing integrated multi-channel campaigns.


• Demonstrated ability to build scalable processes, work effectively in fast-paced environments, and balance strategy with execution.


• Strong understanding of enterprise sales motions and ABM strategies.


• Experience working with CRM and marketing automation platforms.


• Strong analytical and performance management capabilities.


• Resourceful problem-solver with the ability to adapt quickly to changing priorities.


• Strong communication and collaboration skills, including experience working across cross-functional and distributed teams.

Preferred Requirements:

• AI SaaS or HR technology experience.


• Experience implementing AI-powered marketing workflows


• Experience with Hubspot or Pardot


• Practical use of agentic technologies and automation platforms


• Experience scaling marketing programs in high-growth environments

Preferred Requirements:

• AI SaaS or HR technology experience.


• Experience implementing AI-powered marketing workflows


• Experience with Hubspot or Pardot


• Practical use of agentic technologies and automation platforms


• Experience scaling marketing programs in high-growth environments

About Leoforce:

Leoforce is the outcome-based, AI-powered recruiting intelligence platform helping staffing firms, employers, and government agencies hire faster, smarter, and more fairly. Our technology combines advanced AI with more than a decade of hiring insights from thousands of recruiters to predict successful hiring outcomes.

At Leoforce, we believe the future of recruiting is both intelligent and human. Our platform removes complexity from the hiring process so recruiters can focus on what matters most: building relationships and making great hires.

If you're excited about using responsible AI to transform how organizations find and hire talent, you'll feel right at home at Leoforce.

Leoforce is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, age, veteran status, or other characteristics. Leoforce is also committed to compliance with all fair employment practices regarding citizenship and immigration status.

At LEOFORCE, we are committed to maintaining a workplace that ensures fair compensation and wage transparency in adherence with all applicable state and local laws. This position's pay range is $110000.00/Yearly - $140000.00/Yearly.