Marketing Coordinator - Demand Generation

Spectraforce Technologies, Inc.; Raleigh (NC); On-site; USD 42,000 - 58,000; Full time

Job summary

Leoforce is seeking a detail-oriented Marketing Coordinator to support demand generation programs and pipeline growth. You will execute campaigns across email, events, webinars, and digital channels while learning how marketing activity ties to revenue.

The role suits someone early in their marketing career, eager to learn, collaborate across teams, and explore AI-enabled marketing workflows to improve speed and impact.

Qualifications

• 0-2 years in marketing, communications, digital marketing, or related fields.
• Associate or bachelor’s degree in marketing, communications, business, or related field preferred.
• Strong organizational skills and attention to detail.
• Comfortable with digital tools and learning new technology.
• Strong written and verbal communication skills.
• Interest in using data to understand marketing performance.
• Ability to manage multiple priorities in a fast-moving environment.
• Experience with CRM, marketing automation, CMS, analytics, or AI tools is helpful but not required.

Responsibilities

• Support the execution of integrated B2B marketing campaigns across email, digital, webinars, events, and other channels.
• Build and QA campaign assets, forms, landing pages, emails, lists, and related components.
• Coordinate campaign timelines and deliverables across Marketing, Sales, Creative, and Product Marketing.
• Help track campaign engagement, lead flow, conversion, and pipeline performance.
• Coordinate logistics for tradeshows, conferences, webinars, executive events, and other field programs.
• Manage registrations, vendors, promotional materials, shipping, and schedules.
• Support pre-event promotion and post-event lead follow-up and nurture.
• Help measure event engagement, opportunities, and pipeline influence.
• Build, test, schedule, and deploy marketing emails and nurture communications.
• Support audience segmentation, list management, campaign tracking, and database hygiene.
• Help maintain campaign tagging, tracking, and reporting.
• Partner with Marketing and GTM Operations to improve campaign workflows and automation.
• Support day-to-day updates to websites and landing pages.
• Publish and QA new pages, content, forms, CTAs, and links.
• Monitor website functionality and coordinate fixes or improvements.
• Support SEO/AEO implementation, conversion optimization, and website performance initiatives.
• Use AI tools to accelerate campaign development, research, reporting, QA, and other workflows.

Skills

Campaign planning

Email marketing

Digital marketing

CRM systems

CMS

Marketing automation

Analytics

Multitasking

Written communication

Team collaboration

AI tools

Education

Associate or bachelor's degree

Tools

Marketing automation tools

CMS

Analytics tools

AI tools

Job description

About the Role

Leoforce is looking for an organized, curious, and digitally savvy Marketing Coordinator to support the programs that create demand, engage prospective buyers, and contribute to pipeline growth.

This is a hands-on role for someone early in their marketing career who wants exposure to the full demand generation engine of a growing AI SaaS company. You'll help execute integrated campaigns across email, events, webinars, digital channels, and the Leoforce website while learning how marketing activity connects to pipeline and revenue.

The ideal candidate is a proactive builder who enjoys learning new technologies, solving problems, working across teams, and finding smarter ways to get work done.

What You’ll Do

Campaign & Demand Generation Support

• Support the execution of integrated B2B marketing campaigns across email, digital, webinars, events, and other channels.
• Build and QA campaign assets, forms, landing pages, emails, lists, and related campaign components.
• Coordinate campaign timelines and deliverables across Marketing, Sales, Creative, and Product Marketing.
• Help track campaign engagement, lead flow, conversion, and pipeline performance.

Events & Webinars

• Coordinate logistics for tradeshows, conferences, webinars, executive events, and other field marketing programs.
• Manage registrations, vendors, promotional materials, shipping, schedules, and other event details.
• Support pre-event promotion and post-event lead follow-up and nurture.
• Help measure event engagement, opportunities, and pipeline influence.

Email & Marketing Operations

• Build, test, schedule, and deploy marketing emails and nurture communications.
• Support audience segmentation, list management, campaign tracking, and database hygiene.
• Help maintain consistent campaign tagging, tracking, and reporting.
• Partner with Marketing and GTM Operations to improve campaign workflows and automation.

Website Administration

• Support day-to-day updates to Leoforce websites and landing pages.
• Publish and QA new pages, content, forms, links, CTAs, and other website updates.
• Monitor website functionality and coordinate fixes or improvements.
• Support SEO/AEO implementation, conversion optimization, and website performance initiatives.

AI-Powered Marketing

• Use AI tools to accelerate campaign development, research, reporting, QA, and other marketing workflows.
• Experiment with new AI and automation capabilities that can improve speed, quality, and efficiency.
• Bring curiosity about how AI is changing both marketing and the audiences we serve.

What You Bring

• 0-2 years of marketing, communications, digital marketing, or related experience; relevant internships and hands-on academic experience count.
• Associate or bachelor's degree in marketing, communications, business, or a related field preferred, or equivalent practical experience.
• Strong organizational skills and attention to detail.
• Comfortable working with digital tools and learning new technology.
• Strong written and verbal communication skills.
• Basic understanding of digital marketing, email marketing, websites, or campaign execution.
• Interest in using data to understand marketing performance.
• Ability to manage multiple priorities in a fast-moving environment.
• Experience with CRM, marketing automation, CMS, analytics, or AI tools is helpful but not required.

What Success Looks Like

You’ll be successful when campaigns launch accurately and on time, events and webinars run smoothly, website and email programs are well executed, lead capture and follow-up are reliable, and you increasingly identify opportunities to make our demand generation engine faster, smarter, and more effective.

Leoforce is the outcome-based, AI-powered recruiting intelligence platform helping staffing

firms, employers, and government agencies hire faster, smarter, and more fairly. Our technology

combines advanced AI with more than a decade of hiring insights from thousands of recruiters to predict successful hiring outcomes.

At Leoforce, we believe the future of recruiting is both intelligent and human. Our platform

removes complexity from the hiring process so recruiters can focus on what matters most:

building relationships and making great hires.

If you're excited about using responsible AI to transform how organizations find and hire talent,

you'll feel right at home at Leoforce.

Leoforce is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, age, veteran status, or other characteristics. Leoforce is also committed to compliance with all fair employment practices regarding citizenship and immigration status.