Demand Gen Specialist - Multi-Channel Growth & ABM

Proto Labs; Maple Plain (MN); Hybrid; USD 67,000 - 90,000; Full time

Benefits offered by this job

Health Insurance

HSA

Dental & Vision

Disability Insurance

Paid leave

PTO & Holidays

401k

Job summary

Proto Labs seeks a Demand Generation Specialist to drive multi-channel campaigns that generate qualifed leads, engage customers, and accelerate revenue growth. The role partners with sales and marketing, delivering ABM programs and effective email workflows in a fast-paced, hybrid setting.

You will collaborate across teams, manage multiple priorities, and leverage data to optimize campaigns and customer experiences in a B2B environment.

Qualifications

• Bachelor’s degree or equivalent
• 3–5 years in a marketing team (B2B) supporting demand generation
• Excellent writing skills
• Ability to use metrics to adapt and test strategies
• Familiarity with Pardot and Salesforce
• Familiarity with Monday.com
• Experience collaborating with sales and marketing
• Self-starter with a growth mindset
• Strong communication and time management skills

Responsibilities

• Plan, develop and support multi-channel campaigns for lead generation, nurturing, and account growth.
• Craft email content and campaigns for individual and series communications.
• Collaborate with sales and marketing to create campaign collateral for events and product launches.
• Design ABM and lead nurturing campaigns to accelerate funnel movement.
• Identify target accounts for priority campaigns with sales teams.
• Lead cross-functional programs from top of funnel to ABM campaigns.
• Ensure qualified leads pass to sales with contextual data.
• Develop and deploy email workflows, landing pages and reporting in Pardot.
• Collaborate with analytics to report campaign performance.

Skills

B2B marketing

Excellent writing

Metrics-driven

Collaboration with sales/marketing

Self-starter

Time management

Independent work

Education

Bachelor’s degree or equivalent

Tools

Pardot

Salesforce

Monday.com

Job description

Proto Labs seeks a Demand Generation Specialist to drive multi-channel campaigns that generate qualifed leads, engage customers, and accelerate revenue growth. The role partners with sales and marketing, delivering ABM programs and effective email workflows in a fast-paced, hybrid setting.

You will collaborate across teams, manage multiple priorities, and leverage data to optimize campaigns and customer experiences in a B2B environment.