Demand Gen Ops Lead — Revenue Growth Architect

Abnormal; Oregon; Hybrid; USD 153,000 - 220,000; Full time

Job summary

Abnormal is seeking a Senior Manager, Demand Generation Operations to partner with Revenue Marketing and Digital Marketing leaders. You will translate ARR and pipeline targets into operational demand generation strategies and execution roadmaps, tying activity to revenue outcomes.

Hitting growth requires a tight funnel, cross-functional alignment, and data-driven decisions. You will build an engine for full funnel from MQL to Closed Won, and drive improvements across multi-product paths.

Qualifications

• 7+ years in demand generation operations or related GTM roles.
• Experience translating revenue and pipeline targets into plans.
• Designing lead lifecycle models, stages, and SLAs.
• Strong analytical skills with funnel data.

Responsibilities

• Translate ARR and pipeline targets into demand gen strategies and roadmaps.
• Partner with marketing leadership to plan, prioritise, and invest where the funnel matters.
• Own the end-to-end lead lifecycle model and SLAs.
• Run regular pipeline velocity and campaign reviews with executives.
• Identify bottlenecks from MQL to Closed Won and drive fixes.
• Monitor SLA adherence and surface performance insights.

Skills

Demand generation

Marketing operations

B2B SaaS experience

Lead lifecycle

Analytics & data

Tools

Salesforce

Marketo

6sense

Snowflake

Sigma

Job description

Abnormal is seeking a Senior Manager, Demand Generation Operations to partner with Revenue Marketing and Digital Marketing leaders. You will translate ARR and pipeline targets into operational demand generation strategies and execution roadmaps, tying activity to revenue outcomes.

Hitting growth requires a tight funnel, cross-functional alignment, and data-driven decisions. You will build an engine for full funnel from MQL to Closed Won, and drive improvements across multi-product paths.