Demand Gen Operations Lead — AI-Driven Funnel Growth

Abnormal AI

United States

On-site

USD 153,000 - 220,000

Full time

14 days+

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Job summary

Abnormal AI is seeking a Senior Manager, Demand Generation Operations to partner with Revenue Marketing and Digital Marketing leaders. You will translate ARR and pipeline targets into operational demand generation strategies and execution roadmaps, ensuring full funnel performance from MQL to Closed Won.

The role requires turning messy data into clear decisions, driving funnel velocity, and maintaining SLA adherence across marketing and sales teams.

Qualifications

7+ years in demand generation ops or related GTM analytics roles at high-growth B2B SaaS companies.
Proven ability to translate revenue targets into demand generation plans and funnel models.
Experience designing and managing lead lifecycle models, stage definitions, conversion benchmarks, and SLAs.
Experience leading pipeline and campaign performance reviews with senior leaders and driving actions.

Responsibilities

Turn targets into plans by translating ARR and pipeline targets into demand generation strategies, funnel models, and execution roadmaps.
Be the strategic partner to marketing leadership, helping plan, prioritise, and invest where the funnel matters most.
Own the end-to-end lead lifecycle model (MQL, GP, SAL, QP, POV, Closed Won) and related SLAs.
Run regular pipeline velocity and campaign performance reviews with Sales, BDR/SDR, and Marketing executives.
Diagnose bottlenecks from MQL to Closed Won and drive fixes with the owning teams.
Monitor SLA adherence and stage latency across teams and communicate performance.
Connect programs to pipeline and measure campaign/channel performance against revenue.
Plan for multi-product funnel, ABM, and cross-portfolio GTM motions.