Senior Demand Gen Lead — Remote ABM Focus

Remote; San Francisco (CA); Remote; USD 100,000 - 125,000; Full time

Benefits offered by this job

Medical, dental, and vision

FSA or HSA with company contributions

Employer paid STD, LTD, AD&D and life

401k with 4% employer match

Remote work options

Parental leave

Job summary

Recast Software in Minneapolis, MN is seeking a Senior Demand Generation Manager to drive integrated campaigns for the Right Click Tools line. This hands-on role leads multi-channel programs, from planning to pipeline creation, with ABM and cross-functional collaboration to align content, messaging, and assets.

You’ll own campaigns across email, webinars, digital ads, and events, partner with Web & Brand and Revenue Operations, and measure performance to optimize revenue impact.

Qualifications

• 6+ years of experience in B2B marketing focusing on campaigns or pipeline generation.
• Proven success planning and executing full-funnel campaigns with measurable outcomes.
• Strong understanding of email marketing, webinars, digital channels, and ABM.
• Experience with campaign planning tools, marketing automation platforms, and CRM systems (e.g., Marketo, Salesforce).
• Highly organized with excellent project management and attention to detail.
• Creative thinker with collaborative mindset and bias for action.
• Proven ability to influence stakeholders and drive cross-functional alignment.
• Experience in IT, cybersecurity, or enterprise software is a plus.
• Experience marketing to systems administrators, endpoint management teams, or IT professionals is a plus.

Responsibilities

• Own and execute multi-channel campaigns for the Right Click Tools product line—from initial planning through pipeline creation, optimization, and final reporting
• Develop annual, quarterly, and campaign-specific marketing plans aligned to pipeline and revenue growth objectives
• Design and execute campaigns that generate qualified leads, create pipeline, and accelerate opportunities through the funnel
• Lead campaign strategy and oversee execution across email, webinars, digital advertising, ABM, and field events, with a focus on measurable business outcomes
• Partner with the Web & Brand team to ensure campaign landing pages, ads, and visuals reflect our brand and product value
• Coordinate with Product Marketing and Content teams to ensure campaigns are fueled by relevant messaging and assets
• Support sales enablement by ensuring alignment on campaign goals, timing, and lead handoff
• Measure and optimize campaign performance using data and insights to drive continuous improvement
• Measure campaign contribution to qualified leads, pipeline, opportunities, and revenue, using data and insights to continuously improve performance
• Manage timelines, deliverables, and stakeholders across multiple projects simultaneously

Skills

B2B marketing

Campaign / pipeline generation

Email marketing

Webinars

ABM (Account Based Marketing)

Marketing automation

CRM (Salesforce)

Project management

Cross-functional collaboration

Influence stakeholders

IT/ cybersecurity familiarity

Tools

Marketo

Salesforce

Job description

Recast Software in Minneapolis, MN is seeking a Senior Demand Generation Manager to drive integrated campaigns for the Right Click Tools line. This hands-on role leads multi-channel programs, from planning to pipeline creation, with ABM and cross-functional collaboration to align content, messaging, and assets.

You’ll own campaigns across email, webinars, digital ads, and events, partner with Web & Brand and Revenue Operations, and measure performance to optimize revenue impact.