Demand Gen Manager — Hybrid B2B Growth & Pipeline

Standard Textile Co., Inc.; Cincinnati (OH); Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

Hybrid work environment

Medical, dental, vision benefits

401k plan with company match

Paid parental and bereavement leave

Dress for Your Day culture

Job summary

Standard Textile Co., Inc. is seeking a Demand Generation Marketing Manager to plan, execute, and optimize programs that raise awareness, generate qualified leads, and grow the sales pipeline across our businesses.

The role handles campaigns across email, paid media, ABM, web leads, and marketing automation in close collaboration with Sales, Product, and eCommerce. The position is hands-on, focusing on campaign execution, lead management, performance reporting, and funnel optimization to improve

Qualifications

• Bachelor's degree in marketing, communications, business, or related field.
• 5+ years of experience in B2B demand generation or related roles.
• Experience with enterprise martech and CRM platforms (Salesforce, Marketing Cloud/Pardot, GA4, Google Ads).

Responsibilities

• Develop and execute integrated demand gen campaigns to drive awareness, engagement, and pipeline growth.
• Manage multi-channel programs including email, paid media, social, webinars, ABM, and tradeshows.
• Build and manage lead nurture programs to move prospects through the buying journey.
• Support product launches and key initiatives with demand gen programs.
• Lead routing, scoring, and lifecycle management within Salesforce and marketing automation.
• Monitor lead performance and optimize handoffs and conversions across the funnel.

Skills

Demand generation

Marketing automation

Salesforce

Pardot/Marketing Cloud

GA4

ABM

Campaign management

Analytics

Lead nurturing

Cross-functional collaboration

Education

Bachelor's degree in Marketing/Communications/Business

Tools

Salesforce

Marketing Cloud (Pardot/Next)

Google Analytics GA4

Google Ads

Canva

Job description

Standard Textile Co., Inc. is seeking a Demand Generation Marketing Manager to plan, execute, and optimize programs that raise awareness, generate qualified leads, and grow the sales pipeline across our businesses.

The role handles campaigns across email, paid media, ABM, web leads, and marketing automation in close collaboration with Sales, Product, and eCommerce. The position is hands-on, focusing on campaign execution, lead management, performance reporting, and funnel optimization to improve