Hybrid Demand Gen Marketing Manager: Lead Growth & Campaigns

STANDARD TEXTILE; Cincinnati (OH); Hybrid; USD 90,000 - 120,000; Full time

Benefits offered by this job

Hybrid working environment

Dress for Your Day

401k plan with company match

Job summary

Standard Textile is seeking a Demand Generation Marketing Manager to plan, execute, and optimize campaigns across direct, email, paid media, ABM, and events. You will manage inbound website leads, qualification, and routing in collaboration with Sales and the Digital Operations team to drive pipeline growth.

The role partners with Product and eCommerce, focuses on hands-on execution, lead nurturing, and continuous funnel optimization, and offers a hybrid working environment with some onsite

Qualifications

• 5+ years of experience in B2B demand generation or related roles.
• Strong knowledge of marketing automation platforms and CRM systems.
• Experience with multi-channel campaigns including email, paid media, social, and ABM.

Responsibilities

• Develop and execute integrated demand generation campaigns to drive awareness, engagement, lead generation, and pipeline growth.
• Manage multi-channel programs including email, paid media, social, webinars, ABM, and events.
• Lead routing, scoring, qualification, and lifecycle processes with Sales and Digital Operations.
• Provide analytics, dashboards, and regular reporting to optimize campaign performance and marketing ROI.
• Support product launches and key initiatives with demand generation programs.
• Collaborate with Sales, Product, and eCommerce to align marketing with revenue goals.

Skills

Lead generation

Analytics

Campaign management

Strategic thinking

Communication

Education

Bachelor's degree in Marketing or related field

Tools

Salesforce

Pardot

HubSpot

Job description

Standard Textile is seeking a Demand Generation Marketing Manager to plan, execute, and optimize campaigns across direct, email, paid media, ABM, and events. You will manage inbound website leads, qualification, and routing in collaboration with Sales and the Digital Operations team to drive pipeline growth.

The role partners with Product and eCommerce, focuses on hands-on execution, lead nurturing, and continuous funnel optimization, and offers a hybrid working environment with some onsite