B2B Demand Gen Lead — Growth & Automation

STANDARD TEXTILE; United States; Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

Competitive pay

Full benefits

401k with match

Hybrid/onsite work

Dress discount

Job summary

Standard Textile is seeking a Demand Generation Marketing Manager to plan, execute, and optimize programs that generate awareness, leads, and pipeline growth across its businesses. You will manage multi-channel campaigns—email, paid media, social, ABM, and events—and oversee inbound lead routing and qualification with the Digital Operations team.

This hands-on role partners with Sales, Product, and eCommerce to turn engagement into opportunities, build nurture programs, monitor performance, and

Qualifications

• Bachelor’s degree in marketing, communications, business, or related field.
• 5+ years of experience in B2B demand generation, growth digital marketing, or related roles.
• Experience developing and executing lead generation and pipeline growth programs.
• Experience with enterprise martech and CRM platforms, including Salesforce, Marketing Cloud Engagement (Pardot)/Marketing Cloud Next or similar.
• Experience managing digital marketing campaigns across email, paid search, display, social media, and ABM programs.
• Strong analytical skills with the ability to interpret campaign, lead, and pipeline data.
• Experience building reports, dashboards, and performance analyses.
• Strong project management skills and ability to manage multiple initiatives simultaneously.
• Excellent written and verbal communication skills.

Responsibilities

• Develop and execute integrated demand generation campaigns that drive awareness, engagement, lead generation, and pipeline growth.
• Manage multi-channel marketing programs including email marketing, paid media, social media, webinars, content syndication, ABM, and tradeshows.
• Build and manage lead nurture programs that move prospects through the buying journey.
• Support product launches and key business initiatives with demand generation programs.
• Manage campaign lead routing, scoring, qualification, and lifecycle processes in Salesforce and marketing automation platforms.
• Manage inbound website leads, ensuring timely qualification, routing, and follow-up in partnership with the Digital Operations team.
• Partner with Sales to improve lead follow-up, conversion rates, and pipeline creation.
• Monitor lead performance and identify opportunities to improve handoff and conversion throughout the funnel.
• Establish and maintain lead management processes and best practices.
• Maintain campaign tracking and reporting within Salesforce and marketing platforms.
• Monitor campaign, lead, and pipeline performance and provide actionable recommendations and regular reporting.
• Analyze engagement, conversion, and attribution data to optimize marketing investment and program effectiveness.
• Develop digital marketing programs including paid search, display advertising, retargeting, paid social, and other lead generation channels.
• Develop landing pages, email campaigns, digital assets, and conversion-focused content.
• Identify and test new channels, tactics, and audience targeting opportunities.

Skills

Demand generation

B2B marketing

Campaign management

Marketing automation

Analytics

Salesforce

ABM programs

Email marketing

Lead nurturing

Multi-channel marketing

Education

Bachelor’s degree in Marketing, Communications, Business, or related field

Tools

Salesforce

Marketing Cloud / Pardot

GA4

Google Ads

Canva

Job description

Standard Textile is seeking a Demand Generation Marketing Manager to plan, execute, and optimize programs that generate awareness, leads, and pipeline growth across its businesses. You will manage multi-channel campaigns—email, paid media, social, ABM, and events—and oversee inbound lead routing and qualification with the Digital Operations team.

This hands-on role partners with Sales, Product, and eCommerce to turn engagement into opportunities, build nurture programs, monitor performance, and