Demand Generation Marketing Manager

STANDARD TEXTILE; Cincinnati (OH); Hybrid; USD 90,000 - 120,000; Full time

Benefits offered by this job

Hybrid working environment

Dress for Your Day

401k plan with company match

Job summary

Standard Textile is seeking a Demand Generation Marketing Manager to plan, execute, and optimize campaigns across direct, email, paid media, ABM, and events. You will manage inbound website leads, qualification, and routing in collaboration with Sales and the Digital Operations team to drive pipeline growth.

The role partners with Product and eCommerce, focuses on hands-on execution, lead nurturing, and continuous funnel optimization, and offers a hybrid working environment with some onsite

Qualifications

• 5+ years of experience in B2B demand generation or related roles.
• Strong knowledge of marketing automation platforms and CRM systems.
• Experience with multi-channel campaigns including email, paid media, social, and ABM.

Responsibilities

• Develop and execute integrated demand generation campaigns to drive awareness, engagement, lead generation, and pipeline growth.
• Manage multi-channel programs including email, paid media, social, webinars, ABM, and events.
• Lead routing, scoring, qualification, and lifecycle processes with Sales and Digital Operations.
• Provide analytics, dashboards, and regular reporting to optimize campaign performance and marketing ROI.
• Support product launches and key initiatives with demand generation programs.
• Collaborate with Sales, Product, and eCommerce to align marketing with revenue goals.

Skills

Lead generation

Analytics

Campaign management

Strategic thinking

Communication

Education

Bachelor's degree in Marketing or related field

Tools

Salesforce

Pardot

HubSpot

Job description

At Standard Textile, we’re dedicated to providing comfort and care across generations. Guided by our values, we focus on solutions that serve our customers, support our associates, and strengthen our communities. Since 1940, we’ve remained committed to creating better textiles—delivered seamlessly by experts who care.The Demand Generation Marketing Manager is responsible for planning, executing, and optimizing marketing programs that generate awareness, qualified leads, and pipeline growth across Standard Textile's businesses.This role manages demand generation campaigns across direct, email, marketing automation, paid media, and account-based marketing programs. The Demand Generation Manager also oversees the management and routing of inbound website leads, ensuring prospects are qualified, assigned, and nurtured effectively. Working closely with Sales, Product, and eCommerce, this role helps convert marketing engagement into sales opportunities. This is a hands-on role responsible for campaign execution, lead management, performance reporting, and continuous optimization of the marketing funnel.Responsibilities Include:Demand Generation & Campaign ManagementDevelop and execute integrated demand generation campaigns that drive awareness, engagement, lead generation, and pipeline growth.Manage multi-channel marketing programs including email marketing, paid media, social media, webinars, content syndication, account-based marketing (ABM), and events.Build and manage lead nurture programs that move prospects through the buying journey.Support product launches and key business initiatives with demand generation programs.Lead Management & Sales AlignmentManage campaign lead routing, scoring, qualification, and lifecycle processes within Salesforce and marketing automation platforms in partnership with Digital Operations team.Manage inbound website leads, ensuring timely qualification, routing, and follow-up in partnership with the Digital Operations team.Partner with Sales to improve lead follow-up, conversion rates, and pipeline creation.Monitor lead performance and identify opportunities to improve handoff and conversion throughout the funnel.Establish and maintain lead management processes and best practices.Marketing Automation & AnalyticsManage marketing automation programs, workflows, segmentation, and campaign execution in partnership with Digital Operations team.Maintain campaign tracking and reporting within Salesforce and marketing platforms.Monitor campaign, lead, and pipeline performance and provide actionable recommendations and regular reportingAnalyze engagement, conversion, and attribution data to optimize marketing investment and program effectiveness.Digital MarketingManage digital marketing programs including paid search, display advertising, retargeting, paid social, and other lead generation channels.Develops landing pages, email campaigns, digital assets, and conversion-focused content.Identify and test new channels, tactics, and audience targeting opportunities.Qualifications Include:Bachelor’s degree in marketing, Communications, Business, or related field.5+ years of experience in B2B demand generation, growth digital marketing, marketing automation, or related roles.Experience developing and executing lead generation and pipeline growth programs.Strong knowledge of marketing automation and CRM platforms, including Salesforce. Experience with Pardot, Account Engagement, HubSpot, or similar platforms preferred.Experience managing digital marketing campaigns across email, paid search, display, social media, and ABM programs.Strong analytical skills with the ability to interpret campaign, lead, and pipeline data.Experience building reports, dashboards, and performance analyses.Strong project management skills and ability to manage multiple initiatives simultaneously.Excellent written and verbal communication skills.Why Work at Standard Textile:Competitive pay with Career Growth OpportunitiesFull benefits — medical, dental, visionPaid Parental and Bereavement Leave401k plan with company match“Dress for Your Day” (business casual) Dress CodeDiscount on Standard Textile ProductsHybrid working environment, both onsite and remoteThe hybrid schedule for this role includes in-office work on Tuesdays - Thursdays, and additional onsite days may be required during the training period. Associates are expected to be in the office during this time.PM21Proudly, Standard Textile has earned a title of US Best Managed Company for the sixth year running, an honor awarded by Deloitte Private and The Wall Street Journal, celebrating the exceptional achievements of American private companies and their management teams.Standard Textile is an Equal Opportunity Employer, including Veterans and Individuals with Disabilities.Join us!