B2B Demand Gen Leader | Pipeline Architect

TouchCare; Stamford (CT); Hybrid; USD 100,000 - 125,000; Full time

Job summary

TouchCare seeks a results-driven Marketing Manager to lead B2B demand generation from Stamford, CT in a hybrid setting. You will build and optimize funnels targeting benefits brokers, HR leaders, and CHROs to fill the sales pipeline.

Responsibilities include multi-channel campaigns, ABM, landing pages, and nurturing programs, plus collaboration with broker partners and events teams. Strong automation and CRM skills are essential.

Qualifications

• 3–6 years of B2B marketing or demand generation experience.
• 2+ years of experience in employer benefits, healthcare navigation, captive insurance, or HR tech, with understanding of employer-sponsored healthcare, broker compensation, and buying cycles.
• Hands-on expertise with marketing automation platforms (HubSpot, Marketo) and CRM integration (HubSpot, Salesforce).
• Bachelor's degree in Marketing, Business Administration, Communications, or related field, or equivalent experience.

Responsibilities

• Design, execute, and monitor multi-channel demand generation campaigns across paid search, targeted display, and ABM.
• Continuously test and refine landing pages, ad copy, and email nurture workflows to improve conversion rates and lower CAC.
• Build marketing toolkits, pitch decks, and educational playbooks for brokers and benefits consultants to sell TouchCare.
• Partner with tier-one brokerage firms on webinars, regional roundtables, and co-branded collateral to expand market reach.
• Own performance tracking for MQLs, SQLs, cost per lead, and pipeline contribution.
• Optimize HubSpot marketing stack for database hygiene, segmentation, and multi-touch attribution.
• Guide message positioning for industry conferences and events with Events Marketing and Content Marketing teams.
• Manage TouchCare's presence on Shortlister, BenefitPitch, and similar platforms, ensuring current materials and guidance for RFP responses.

Skills

B2B marketing

Demand generation

Campaign design

Multi-channel marketing

Lead generation

Education

Bachelor's degree in Marketing, Business Administration, Communications, or a related field

Tools

HubSpot

Marketo

Salesforce

Google Analytics

ABM platforms

Canva

Job description

TouchCare seeks a results-driven Marketing Manager to lead B2B demand generation from Stamford, CT in a hybrid setting. You will build and optimize funnels targeting benefits brokers, HR leaders, and CHROs to fill the sales pipeline.

Responsibilities include multi-channel campaigns, ABM, landing pages, and nurturing programs, plus collaboration with broker partners and events teams. Strong automation and CRM skills are essential.