Demand Gen Lead: Multi-Channel Campaign Mastery

Carenet Health; San Antonio (TX); On-site; USD 90,000 - 130,000; Full time

Job summary

Carenet Health is seeking a Demand Generation Manager to lead multi-channel campaigns and drive pipeline growth. You will manage marketing automation, HubSpot administration, and reporting to align Digital Marketing with Sales and Revenue Operations.

The role focuses on launching integrated programs across email, digital, content, webinars, and events, building landing pages, forms, and workflows, and delivering dashboards that reveal funnel and revenue performance.

Qualifications

• Five to seven years of experience in demand generation, digital marketing, marketing operations, or marketing automation.
• Advanced HubSpot experience, including workflows, campaigns, reporting, segmentation, and automation.
• Experience building and executing email marketing and nurture programs.
• Strong analytical, reporting, project management, and organizational skills.
• Experience working closely with sales teams and revenue operations, with the ability to manage multiple campaigns simultaneously.
• Preferred experience in healthcare, healthcare services, healthcare technology, or BPO environments.
• Preferred Salesforce experience.
• Preferred experience with LinkedIn Ads and Google Ads.

Responsibilities

• Execute multi-channel demand generation campaigns across email, digital, content, webinars, events, and nurture programs.
• Build and manage HubSpot landing pages, forms, workflows, email campaigns, campaign assets, segmentation, and automation.
• Coordinate campaign launches, timelines, deliverables, and the marketing campaign calendar across internal stakeholders and agency partners.
• Maintain campaign tracking, naming conventions, marketing data standards, CRM cleanup activities, database health initiatives, lead routing, lifecycle stages, workflow updates, and campaign attribution.
• Troubleshoot campaign execution, marketing automation, and reporting issues to ensure campaigns and systems operate efficiently.
• Build and maintain marketing dashboards and weekly or monthly reports that track campaign, funnel, pipeline, and revenue performance.
• Analyze lead conversion trends and campaign effectiveness, then surface insights and recommendations based on marketing performance data.

Skills

Demand generation

Digital marketing

Marketing operations

Marketing automation

Analytics

Project management

Sales collaboration

Tools

HubSpot

Salesforce

LinkedIn Ads

Google Ads

Job description

Carenet Health is seeking a Demand Generation Manager to lead multi-channel campaigns and drive pipeline growth. You will manage marketing automation, HubSpot administration, and reporting to align Digital Marketing with Sales and Revenue Operations.

The role focuses on launching integrated programs across email, digital, content, webinars, and events, building landing pages, forms, and workflows, and delivering dashboards that reveal funnel and revenue performance.