Demand Gen Campaign Lead: Multi-Channel Growth & Pipeline

RSM US LLP; Minneapolis (MN); Hybrid; USD 95,000 - 164,000; Full time

Job summary

RSM US LLP is seeking a Demand Generation Campaign Manager to lead the strategy and execution of integrated marketing campaigns that drive qualified leads and revenue growth. You will design multi‑channel programs across email, paid media, SEO, webinars and ABM, aligned with enterprise revenue goals.

You’ll manage lead scoring, nurture workflows, and collaborate with sales to accelerate pipeline, while monitoring performance, testing, and optimizing ROI using analytics and martech tools.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field required.
• Proficiency in marketing automation (Marketo, HubSpot) and CRM (Dynamics 365, Salesforce) tools.
• Familiarity with predictive analytics and AI-powered marketing tools (preferred).
• Strong project management, critical thinking and organizational skills (e.g., Asana, Monday.com).
• Strong analytical skills and experience with attribution modeling and campaign reporting (preferred).
• 3–5 years of demand generation / digital marketing experience in B2B environments.
• Proven track record in driving and measuring qualified leads and pipeline.

Responsibilities

• Partners with Line of Business, Industry, and Channel Marketing to align on strategy and goals.
• Design and execute multi-channel demand generation campaigns (email, paid media, SEO, webinars, content syndication, ABM, chat) tailored to buyer personas.
• Develop marketing messaging and user experiences aligned to specific audiences and buyer journeys.
• Prepare campaign strategy documentation and identify target audiences and lists.
• Build out buyer journeys and messaging to support campaign strategies.
• Identify co-marketing opportunities within campaigns for SBAs.
• Define and be accountable to key marketing metrics (pipeline, leads) associated with campaigns.

Skills

Analytical skills

Project management

Communication

Campaign optimization

B2B marketing

Education

Bachelor’s degree

Tools

Marketo

HubSpot

Dynamics 365

Salesforce

Adobe Analytics

SEM Rush

AEM

Job description

RSM US LLP is seeking a Demand Generation Campaign Manager to lead the strategy and execution of integrated marketing campaigns that drive qualified leads and revenue growth. You will design multi‑channel programs across email, paid media, SEO, webinars and ABM, aligned with enterprise revenue goals.

You’ll manage lead scoring, nurture workflows, and collaborate with sales to accelerate pipeline, while monitoring performance, testing, and optimizing ROI using analytics and martech tools.