Demand Generation Manager

Confidental; Miami (FL); On-site; USD 100,000 - 125,000; Full time

Job summary

Confidental in Miami is seeking a mid-level Demand Generation Manager to lead campaign strategy and customer acquisition across paid, organic, email, and partner channels. You will own lifecycle marketing, run experiments to improve conversion and CAC, partner with Sales and Revenue Operations on lead management, and optimize the marketing stack using data, testing, and AI tools.

This role blends strategic planning with hands-on execution in a fast-growth environment and offers a path to broader

Qualifications

• 3–5 years in B2B demand generation, growth marketing, or a related field with ownership of lead or pipeline goals.
• Bachelor's degree or equivalent experience.

Responsibilities

• Plan, launch, and optimize multi-channel demand generation campaigns that grow pipeline.
• Manage paid, organic, email, and partner channels.
• Build lifecycle and nurture programs for key customer segments.
• Run ongoing tests to improve conversion rates and acquisition costs.
• Partner with Sales and Revenue Operations on lead management and lead quality.
• Track and report on performance, ROI, and funnel metrics.
• Manage agency and vendor partners and the marketing technology stack.
• Find ways to use AI and automation to work more efficiently.

Skills

Demand generation

Lead generation

Campaign management

Cross-functional collaboration

Data analysis

Copywriting

Project management

Diversity & inclusion

Education

Bachelor's degree or equivalent experience

Tools

Ad platforms

CRM tools

Marketing automation

Job description

We are a growing, venture-backed technology company that is investing in its marketing function to support its next stage of growth.

About the Role

We're seeking a Demand Generation Manager to lead campaign strategy and customer acquisition. This mid-level role combines strategic planning with hands-on execution, building programs that grow pipeline and keep customers engaged. You'll own multi-channel campaigns, manage lifecycle marketing, work with agency partners, and use data and testing to keep improving results.

Responsibilities

• Plan, launch, and optimize multi-channel demand generation campaigns that grow pipeline
• Manage paid, organic, email, and partner channels
• Build lifecycle and nurture programs for key customer segments
• Run ongoing tests to improve conversion rates and acquisition costs
• Partner with Sales and Revenue Operations on lead management and lead quality
• Track and report on performance, ROI, and funnel metrics
• Manage agency and vendor partners and the marketing technology stack
• Find ways to use AI and automation to work more efficiently

Qualifications

• 3–5 years in B2B demand generation, growth marketing, or a related field, with ownership of lead or pipeline goals
• Bachelor's degree or equivalent experience

Required Skills

• Hands-on experience with major ad platforms and marketing automation or CRM tools
• Strong grasp of funnel metrics, attribution, and lifecycle marketing
• Strong analytical skills and comfort turning data into decisions
• Clear writing and communication skills, including campaign copy
• Strong project management and cross-functional partnership skills
• Ability to thrive in a fast-paced, high-growth environment
• Commitment to diversity, equity, and inclusion

Preferred Skills

• Experience at a high-growth technology company
• Account-based marketing experience
• Basic design or HTML/CSS skills
• Experience with AI-powered marketing tools

Pay range and compensation package

• Compensation Range: $100,000–$125,000 + 10% bonus

Equal Opportunity Statement

Our client is an equal-opportunity employer. They celebrate diversity and are committed to creating an inclusive environment for all employees.