Demand Gen Strategy Lead - Multi-Channel Growth

Lumen; Dover (DE); Vor Ort; USD 145.000 - 194.000; Vollzeit

Zusammenfassung

Lumen is seeking a Sr. Manager, Demand Strategy to lead demand generation strategy across direct and partner channels, turning business growth priorities into qualified pipeline. You’ll guide a team, allocate resources, and partner with Marketing and Sales to optimize ROI.

You will own end‑to‑end campaign architecture, manage a multi‑million‑dollar budget, and drive data governance, measurement frameworks, and attribution to inform timely optimization decisions.

Qualifikationen

• Eight or more years of B2B demand generation experience, including end-to-end strategy, execution, measurement, and optimization.
• Experience leading managers and/or a large team of senior professionals across multiple related demand generation workstreams
• Direct accountability for a multi‑million‑dollar annual media budget spanning at least three channels.
• Strong command of funnel economics, including cost per lead, cost per qualified opportunity, conversion, pipeline velocity, attribution, and return on investment.
• Working knowledge of ABM platforms such as Demandbase or 6sense, marketing automation, CRM reporting, and audience‑data practices.
• Experience with partner or channel marketing motions, including third‑party lead routing and extended measurement chains.
• Demonstrated ability to influence across a matrixed organization, communicate with senior leaders, and turn complex analysis into clear business decisions.

Aufgaben

• Develop and own departmental demand generation plans, priorities, and operating rhythms aligned to pipeline objectives across enterprise and mid‑market segments.
• Lead managers and senior professionals across related demand strategy, media buying, and performance analytics workstreams; establish clear accountabilities and quality standards.
• Direct end‑to‑end campaign architecture by product and segment, including audiences, target accounts, offers, channel and touch sequencing, landing experiences, qualification criteria, and sales or partner handoff.
• Control a multi‑million‑dollar media budget and related resources; translate performance across spend, leads, opportunities, pipeline, and return into allocation and buying‑mix decisions.
• Establish target‑list and data‑governance practices, including sourcing, prioritization, suppression, refresh, and routing in partnership with Marketing Operations and data teams.
• Set the measurement framework, attribution approach, funnel‑stage success metrics, and leadership reporting cadence; ensure insights lead to timely optimization decisions.
• Lead weekly tactic reviews, monthly mix reviews, and quarterly plan resets; look beyond existing methods to resolve complex performance, channel, and portfolio challenges.
• Influence Product Marketing, Field and Partner Marketing, Creative, Marketing Operations, and Sales Development; provide input to functional strategy and serve as the demand generation subject‑matter expert.

Kenntnisse

B2B demand generation

Team leadership

ABM platforms

Marketing automation

CRM reporting

Campaign strategy

Performance analytics

Data-driven decision making

Ausbildung

Master’s degree or equivalent experience

Tools

Demandbase

6sense

Marketing Automation

CRM reporting

Jobbeschreibung

Lumen is seeking a Sr. Manager, Demand Strategy to lead demand generation strategy across direct and partner channels, turning business growth priorities into qualified pipeline. You’ll guide a team, allocate resources, and partner with Marketing and Sales to optimize ROI.

You will own end‑to‑end campaign architecture, manage a multi‑million‑dollar budget, and drive data governance, measurement frameworks, and attribution to inform timely optimization decisions.