Demand Generation Lead

Confidental; Miami (FL); On-site; USD 100,000 - 125,000; Full time

Job summary

Confidental, a growing venture-backed technology company, is seeking a Demand Generation Lead to drive campaign strategy and customer acquisition. This mid-level role blends strategic planning with hands-on execution, owning multi-channel programs, lifecycle marketing, and measurement.

You will partner with Sales, Revenue Operations, and agency partners, use data and testing to improve results, and explore AI-enabled approaches to optimize cost per lead and pipeline growth.

Qualifications

• 3–5 years in B2B demand generation or growth marketing with ownership of lead or pipeline goals.
• Bachelor's degree or equivalent experience.
• Experience with multi-channel campaigns and analytics.

Responsibilities

• Plan, launch, and optimize multi-channel demand generation campaigns that grow pipeline.
• Manage paid, organic, email, and partner channels.
• Build lifecycle and nurture programs for key customer segments.
• Run ongoing tests to improve conversion rates and acquisition costs.
• Partner with Sales and Revenue Operations on lead management and lead quality.
• Track and report on performance, ROI, and funnel metrics.
• Manage agency and vendor partners and the marketing technology stack.
• Find ways to use AI and automation to work more efficiently.

Skills

Ad platforms

Marketing automation

CRM tools

Funnel metrics

Data analysis

Campaign copywriting

Project management

Cross-functional partnership

Diversity & inclusion

Education

Bachelor's degree

Tools

Marketing automation platforms

CRM tools

Advertising platforms

Job description

We are a growing, venture-backed technology company that is investing in its marketing function to support its next stage of growth.

About the Role

We're seeking a Demand Generation Lead to lead campaign strategy and customer acquisition. This mid-level role combines strategic planning with hands-on execution, building programs that grow pipeline and keep customers engaged. You'll own multi-channel campaigns, manage lifecycle marketing, work with agency partners, and use data and testing to keep improving results.

Responsibilities

• Plan, launch, and optimize multi-channel demand generation campaigns that grow pipeline
• Manage paid, organic, email, and partner channels
• Build lifecycle and nurture programs for key customer segments
• Run ongoing tests to improve conversion rates and acquisition costs
• Partner with Sales and Revenue Operations on lead management and lead quality
• Track and report on performance, ROI, and funnel metrics
• Manage agency and vendor partners and the marketing technology stack
• Find ways to use AI and automation to work more efficiently

Qualifications

• 3–5 years in B2B demand generation, growth marketing, or a related field, with ownership of lead or pipeline goals
• Bachelor's degree or equivalent experience

Required Skills

• Hands-on experience with major ad platforms and marketing automation or CRM tools
• Strong grasp of funnel metrics, attribution, and lifecycle marketing
• Strong analytical skills and comfort turning data into decisions
• Clear writing and communication skills, including campaign copy
• Strong project management and cross-functional partnership skills
• Ability to thrive in a fast-paced, high-growth environment
• Commitment to diversity, equity, and inclusion

Preferred Skills

• Experience at a high-growth technology company
• Account-based marketing experience
• Basic design or HTML/CSS skills
• Experience with AI-powered marketing tools

Pay range and compensation package

• Compensation Range: $100,000–$125,000 + 10% bonus

Equal Opportunity Statement

Our client is an equal-opportunity employer. They celebrate diversity and are committed to creating an inclusive environment for all employees.