Demand Generation Lead: Multi-Channel Growth & AI Tools

Confidental; Miami (FL); On-site; USD 100,000 - 125,000; Full time

Job summary

Confidental in Miami is seeking a mid-level Demand Generation Manager to lead campaign strategy and customer acquisition across paid, organic, email, and partner channels. You will own lifecycle marketing, run experiments to improve conversion and CAC, partner with Sales and Revenue Operations on lead management, and optimize the marketing stack using data, testing, and AI tools.

This role blends strategic planning with hands-on execution in a fast-growth environment and offers a path to broader

Qualifications

• 3–5 years in B2B demand generation, growth marketing, or a related field with ownership of lead or pipeline goals.
• Bachelor's degree or equivalent experience.

Responsibilities

• Plan, launch, and optimize multi-channel demand generation campaigns that grow pipeline.
• Manage paid, organic, email, and partner channels.
• Build lifecycle and nurture programs for key customer segments.
• Run ongoing tests to improve conversion rates and acquisition costs.
• Partner with Sales and Revenue Operations on lead management and lead quality.
• Track and report on performance, ROI, and funnel metrics.
• Manage agency and vendor partners and the marketing technology stack.
• Find ways to use AI and automation to work more efficiently.

Skills

Demand generation

Lead generation

Campaign management

Cross-functional collaboration

Data analysis

Copywriting

Project management

Diversity & inclusion

Education

Bachelor's degree or equivalent experience

Tools

Ad platforms

CRM tools

Marketing automation

Job description

Confidental in Miami is seeking a mid-level Demand Generation Manager to lead campaign strategy and customer acquisition across paid, organic, email, and partner channels. You will own lifecycle marketing, run experiments to improve conversion and CAC, partner with Sales and Revenue Operations on lead management, and optimize the marketing stack using data, testing, and AI tools.

This role blends strategic planning with hands-on execution in a fast-growth environment and offers a path to broader