Senior B2B Demand Gen Lead — Hybrid (Chicago)

Rewards Network; Chicago (IL); Hybrid; USD 115,000 - 125,000; Full time

Benefits offered by this job

Dining reimbursement

401(k) with match

Health insurance

Dental plan

Vision plan

Commuter benefit

Life insurance

Disability insurance

Hybrid office downtown Chicago

PTO and holidays

Bonus program

Job summary

Rewards Network is seeking a Demand Generation Manager in Chicago to design and optimize B2B acquisition programs across paid, email, SEO/content, and outbound channels. You will own the full-funnel strategy, ensure lead quality, and partner with sales to accelerate opportunities.

The role is hybrid, with in-office presence Tuesday through Thursday. Base compensation ranges from $115,000 to $125,000 annually, plus a 10% target bonus based on performance and company results.

Qualifications

• 5+ years of demand generation and digital marketing experience.
• Experience with paid ads on Google and Meta; campaign setup and reporting.
• Strong collaboration with sales and analytics teams.

Responsibilities

• Own demand generation strategy across paid, email, SEO/content, and outbound programs.
• Build nurture programs and ensure aligned handoffs with sales development.
• Manage digital advertising, SEO, and content for lead quality and ROI.
• Develop short- and long-term campaigns with cross-functional partners.
• Lead follow-up strategy for events, improving lead routing and reporting.
• Coordinate project timelines and cross-functional workflows to meet goals.
• Monitor lead sources, SDR handoff, and speed-to-lead for faster movement.
• Analyze campaign performance using Salesforce, Marketing Cloud, and Domo; report insights.

Skills

Demand generation

B2B marketing

Digital advertising

Sales collaboration

Marketing automation

CRM analytics

A/B testing

Campaign optimization

Education

Bachelor's degree in marketing, business, or related field

Tools

Salesforce

Marketing Cloud

Domo

Glean

Job description

Rewards Network is seeking a Demand Generation Manager in Chicago to design and optimize B2B acquisition programs across paid, email, SEO/content, and outbound channels. You will own the full-funnel strategy, ensure lead quality, and partner with sales to accelerate opportunities.

The role is hybrid, with in-office presence Tuesday through Thursday. Base compensation ranges from $115,000 to $125,000 annually, plus a 10% target bonus based on performance and company results.