Growth Lead — Demand Gen & ABM

albert-invent-corp

Atlanta (GA)

Hybrid

USD 180,000 - 240,000

Full time

14 days+

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Job summary

Albert is seeking a Director of Demand Generation & ABM to lead programs turning category narrative into measurable pipeline and revenue. You will own ABM from ground up, drive multi-channel demand programs, and collaborate with sales and product teams across time zones.

Ideal candidates bring 10+ years in B2B marketing, SaaS background, and a track record of building programs from scratch in high-growth environments. This role offers substantial scope and impact within a global team.

Qualifications

10+ years of experience in B2B demand generation, growth marketing, or integrated marketing roles.
Proven experience leading and developing direct reports — building a team's capability and holding it accountable to outcomes.
Background in SaaS or B2B technology; life sciences or enterprise R&D preferred.

Responsibilities

Own marketing-sourced and marketing-influenced pipeline targets; define and execute channel and program mix to hit quarterly and annual goals.
Build and lead ABM from ground up across paid, email, events, and executive engagement programs.
Set integrated marketing strategy connecting demand gen, web, SEO/GEO, and events to measurable revenue.
Define organic and generative engine optimization to capture intent and authority.
Personally own and execute demand gen and ABM programs across LinkedIn, retargeting, outbound email alignment, and content-driven engagement.
Lead and develop a small team responsible for web performance, SEO/GEO, and events; partner with sales on target account strategy and conversion.