Head of Demand Generation

Vibes; United States; On-site; USD 130,000 - 150,000; Full time

Benefits offered by this job

Competitive equity

Medical/dental/vision coverage

Short- and long-term disability

Life insurance

11 paid holidays

Flexible vacation

Commuter benefits

401(k) with company match

Paid parental leave

Job summary

Vibes is transforming the messaging ecosystem and seeks a Demand Gen leader to own strategy and end-to-end execution for a growing SaaS company. You will report to the VP of Marketing, drive pipeline targets, and influence go-to-market with senior leadership.

This remote role is based in the United States and offers autonomy to shape the program and outcomes. You will manage paid media across Google Ads and LinkedIn, design ABM and nurture programs in HubSpot, and collaborate closely with sales

Qualifications

• 6–10 years of hands-on demand generation experience, B2B + SaaS preferred.
• Proven ownership of MQL and pipeline targets; experience in marketing automation.
• Hands-on paid media management across Google Ads and LinkedIn; budgeting & optimization.
• Data fluency; able to build performance reports from dashboards.
• ABM experience and sales-marketing alignment in B2B contexts.
• Understanding of SEO/SEM fundamentals; agency/vendor management.
• AI-literate; integrating AI tools into demand gen workflows.
• Highly organized, self-directed, multi-program management in lean environments.

Responsibilities

• Own quarterly and annual MQL and pipeline targets; drive strategy to hit them.
• Lead target account selection and ABM program design with sales/marketing teams.
• Improve pipeline conversion, qualified lead volume, and account targeting.
• Track program performance and make data-driven recommendations to leadership.
• Stay current on AI-first demand gen trends and translate insights into actions.
• Execute marketing campaigns across paid ads, email, SEO/SEM, webinars, and content syndication.
• Build and manage nurture programs in HubSpot; write emails.

Skills

Demand generation

HubSpot

Google Ads

LinkedIn campaigns

ABM

Data-driven

SEO/SEM

AI in marketing

Analytics dashboards

Tools

HubSpot

Webflow

Google Ads

LinkedIn

Job description

Vibes is reinventing the messaging ecosystem. You probably get dozens of brand communications every day — most of them aren't interesting, don't make you love the brand more, or improve the service you receive. That's about to change. RCS is an exciting new messaging channel that delivers the richness of an app through the ubiquity of your phone's native messaging — no download required.

Vibes has been shaping mobile engagement since the advent of text messaging, routing billions of messages per month and guiding innovation across the industry. We hold one of only four coveted Tier-1 DCA spots for RCS — which means we're not just watching this shift happen, we're driving it. If you want to be part of a team building the next era of brand-to-consumer communication, this is the place.

To learn more, visit www.vibes.com.

About the Role

This is a high-ownership, high-visibility role for a Demand Gen practitioner who wants to lead the practice for a growth stage SaaS company. Reporting directly to the VP of Marketing, you'll own strategy and execution end-to-end — from campaign architecture and pipeline targets to day-to-day program delivery. This person will be an individual contributor with autonomy to create the strategy and drive results, a direct line to senior leadership, and the opportunity to build something that matters at a company on the edge of a major market shift.

We're looking for someone who's been a standout executor and is ready to take on a larger role — someone who wants to own outcomes, not just tasks. You'll shape how Vibes goes to market, influence pipeline directly, and contribute to an exciting growth story.

This is a remote position based in the United States reporting to our Vice President of Marketing.

What You'll Own

• Own quarterly and annual MQL and pipeline targets — and drive the strategy to hit them
• Lead target account selection and ABM program design in close partnership with sales and marketing teammates
• Maintain a continuous focus on improving pipeline conversion metrics, qualified lead volume, and account targeting effectiveness
• Track and report on program performance, making data-driven recommendations to the VP of Marketing and broader leadership team
• Stay current on Demand Gen trends in an AI-first, agent-led world and translate insights into actionable adjustments for Vibes

Campaign Execution

• Serve as the hands-on owner of marketing campaign execution across paid advertising (Google, LinkedIn), email, SEO/SEM, webinars, and content syndication
• Build and manage automated nurture programs and one-off campaigns in HubSpot, including writing the emails yourself
• Launch campaigns, landing pages, and new resources on the Vibes website; learn and use Webflow for hands-on website management as part of a small, nimble team
• Lead relationships with external consultants supporting SEM, SEO, and content syndication

Collaboration & Stakeholder Management

• Partner closely with sales AEs on demand generation strategies, target account selection, and daily execution
• Build strong working relationships with internal stakeholders, external partners, and agency vendors
• Represent demand gen in cross-functional planning conversations with clear data and well-reasoned points of view

What You Bring

• 6–10 years of hands-on, strategic & tactical demand generation experience — 4+ years in B2B required, B2B SaaS experience strongly preferred
• Demonstrated ownership of MQL and pipeline targets, with a track record of building and optimizing programs inside a marketing automation platform (HubSpot strongly preferred; Marketo or Pardot also relevant)
• Hands-on experience managing paid media campaigns across Google Ads and LinkedIn, including budget management and performance optimization
• Data fluency: you're comfortable in dashboards, can build a performance report, and make decisions from metrics — not gut alone
• ABM experience or strong familiarity with account-based strategies and sales-marketing alignment in a B2B context
• Demonstrated ability to identify and solve problems proactively
• Confident making recommendations and selling through your ideas
• Working knowledge of SEO/SEM fundamentals and experience managing agency or consultant relationships in those areas
• AI-literate: you understand how AI tools are reshaping demand gen and are actively incorporating them into your workflow
• Highly organized and self-directed — you manage multiple programs without dropping balls, and you flag issues early
• Comfortable in a lean environment where you wear multiple hats, move fast, and figure things out

Nice to Have

• Experience with Webflow or a comparable CMS
• Familiarity with content syndication platforms (e.g., Bombora, TechTarget, Integrate)
• Background in martech, mobile, or messaging industries

Our Core Values

At Vibes, how we work is as important as what we build. We operate by six principles:

• Respect, honesty, and integrity for all stakeholders
• Always be learning
• Relentless focus on the customer
• Never be satisfied
• Create value
• Seek accountability and ownership

The base salary range for this role is $130,000–$150,000 annually, depending on experience. Vibes offers a full benefits package including competitive equity, medical/dental/vision coverage, short- and long-term disability, life insurance, 11 paid holidays, flexible vacation, commuter benefits, 401(k) with company match, and paid parental leave.

Vibes is proud to be an Equal Opportunity Employer and provides equal employment opportunities to all employees and applicants regardless of race, color, religion, gender, gender identity, age, national origin, disability, parental or pregnancy status, marriage and civil partnership, sexual orientation, veteran status, or any other characteristic protected by law. Reasonable accommodations will be made to meet the requirements of the Americans with Disabilities Act and will be provided as requested by candidates taking part in all aspects of the selection process.