Demand Gen Lead for B2B SaaS & ABM Growth

LiveKit; United States; On-site; USD 100,000 - 150,000; Full time

Benefits offered by this job

Health, dental, and vision benefits

Equity package

Flexible vacation policy

Job summary

LiveKit is seeking a Demand Generation Manager to design, launch, and own always-on campaigns across paid, email, and content channels. You will collaborate with a fast-growing sales team to align programs with territory expansion and pipeline needs.

You will manage the campaign calendar, lead scoring, and attribution, iterating through experiments to drive measurable pipeline. Ideal candidates have 4+ years in B2B SaaS demand gen and strong automation skills.

Qualifications

• 4+ years running demand generation campaigns end-to-end in B2B SaaS.
• Hands-on experience with paid, email, and content-driven campaigns.
• Partner closely with sales/ SDR teams to align campaigns and ramp pipelines.
• Strong command of marketing automation and attribution tooling.
• Data-driven and able to tie campaigns to sales metrics and outcomes.

Responsibilities

• Design, launch, and own always-on demand gen campaigns across channels.
• Build campaign calendar and reporting cadence for clear pipeline view.
• Align campaigns with sales territory and segment expansion plans.
• Manage lead scoring, routing, and attribution to prove effectiveness.
• Run experiments across channels and optimize for pipeline generation.

Skills

Demand gen

B2B SaaS

Marketing automation

Analytics

Campaign mgmt

Tools

HubSpot

Marketo

Salesforce

Job description

LiveKit is seeking a Demand Generation Manager to design, launch, and own always-on campaigns across paid, email, and content channels. You will collaborate with a fast-growing sales team to align programs with territory expansion and pipeline needs.

You will manage the campaign calendar, lead scoring, and attribution, iterating through experiments to drive measurable pipeline. Ideal candidates have 4+ years in B2B SaaS demand gen and strong automation skills.