Always-On Demand Gen Lead, B2B SaaS

LiveKit Incorporated; Northern (KY); Hybrid; USD 70,000 - 110,000; Full time

Benefits offered by this job

Salary + equity

Health benefits

Flexible vacation

Job summary

LiveKit is seeking a Demand Generation Manager to build and scale our growth program in collaboration with a fast-growing sales team. You’ll design, launch, and own always-on demand gen campaigns (paid, email nurture, content syndication) that keep pace with pipeline needs.

You will manage the campaign calendar, reporting cadence, and lead scoring/routing to show real attribution. Partner with sales to align campaigns to territory, and run channel experiments to prioritize what generates

Qualifications

• 4+ years running demand generation or growth marketing campaigns end-to-end in B2B SaaS
• Hands-on experience with paid, email, and content-driven campaigns. You've built and run these yourself, not just briefed an agency
• Comfortable partnering closely with a fast-growing sales and SDR team, adjusting to what they actually need, and developing integrated campaigns that heavily involve collaboration with sales
• Strong command of marketing automation and attribution tooling (HubSpot, Marketo, Salesforce, or similar)
• Data-driven — you can tie a campaign to a number sales actually cares about
• Ability to troubleshoot and problem-solve on the fly
• Experience working on field events, driving attendance, follow-ups, and promotion

Responsibilities

• Design, launch, and own always-on demand gen campaigns (paid, email nurture, content syndication) that keep pace with a rapidly growing sales team's pipeline needs
• Build and manage the campaign calendar and reporting cadence, giving sales and marketing leadership a clear view of MQL/SQL flow
• Partner directly with sales leadership and reps to align campaigns to territory and segment expansion, so new hires ramp with pipeline in hand
• Manage lead scoring, routing, and attribution so we can show — not just claim — what's working
• Run experiments across channels (paid social, paid search, webinars, retargeting, ABM) and double down on what generates pipeline, not just clicks

Skills

Demand generation

Growth marketing

B2B SaaS

Data-driven marketing

Marketing automation

Sales alignment

Experimentation

Channel management

Tools

HubSpot

Marketo

Salesforce

Job description

LiveKit is seeking a Demand Generation Manager to build and scale our growth program in collaboration with a fast-growing sales team. You’ll design, launch, and own always-on demand gen campaigns (paid, email nurture, content syndication) that keep pace with pipeline needs.

You will manage the campaign calendar, reporting cadence, and lead scoring/routing to show real attribution. Partner with sales to align campaigns to territory, and run channel experiments to prioritize what generates