Global Demand Gen Lead for B2B SaaS Growth

Payhawk; New York (NY); Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

30 days PTO + 12 WFH days

Office exchange to Amsterdam, Paris, …

Health and fitness membership

Two company on-sites per year

EUR 150 monthly commuting allowance

Job summary

Payhawk is seeking a senior demand-generation leader to shape a global growth playbook. You will partner with the CMO to design, launch, and optimize campaigns across channels, driving pipeline, MRR, and engagement with named accounts.

You will own ABM strategy, experiment at scale, and lead a GTM Pod with a focus on measurable ROI. This role requires hands-on execution and collaboration across marketing, sales, and product teams.

Qualifications

• 5+ years of demand-gen experience in B2B SaaS or fintech.
• Proven experience building global marketing strategies for outbound motions.
• Proven track record generating demand for Enterprise accounts.
• Experience creating global one-to-many ABM campaigns.
• Experience building programmatic marketing campaigns.
• Hands-on marketer who writes copy, builds landing pages, and tests new tools.
• Excellent leadership, communication, and collaboration skills.
• Fluent in English.
• Willing to work from the office 4 days per week.

Responsibilities

• Define the demand-generation strategy for new business and expansion.
• Lead a cross-functional GTM Pod with a Product Marketing Manager.
• Contribute to Monthly Reports and ROI discussions.
• Own the budget for demand-generation channels.
• Define ABM structure, personas, and targeting.
• Design and maintain the account funnel framework.
• Launch campaigns rapidly, test, and optimize.
• Create campaign assets and coordinate with Content Team for localization.
• Activate multi-channel campaigns (digital ads, email, gifting).
• Use AI-powered personalization to tailor messaging.
• Track performance and identify optimization opportunities.
• Codify successful approaches into repeatable playbooks.
• Align with BDR and AE teams to drive conversions.

Skills

Demand-gen

B2B SaaS

Fintech

ABM

Growth mindset

Copywriting

Campaign creation

Job description

Payhawk is seeking a senior demand-generation leader to shape a global growth playbook. You will partner with the CMO to design, launch, and optimize campaigns across channels, driving pipeline, MRR, and engagement with named accounts.

You will own ABM strategy, experiment at scale, and lead a GTM Pod with a focus on measurable ROI. This role requires hands-on execution and collaboration across marketing, sales, and product teams.