Demand Gen Lead — B2B SaaS, Onsite SF HQ

Envoy; San Francisco (CA); On-site; USD 110,000 - 170,000; Full time

Job summary

Envoy is seeking a Demand Generation Manager to own and optimize high-impact marketing campaigns that drive measurable pipeline. You’ll design programs that resonate with our audience and help create safer, more efficient workplaces while partnering with marketing, sales, and product to align messaging and strategy.

The role is onsite at our San Francisco HQ, requiring at least four days per week in the office.

Qualifications

• 3-5 years of experience in demand generation or digital marketing.
• Experience running a range of demand gen programs, from self-serve to enterprise sales.
• Experience partnering with BDRs and sales to coordinate campaigns across the buyer’s journey.
• Experience managing third-party vendors, including agencies and contractors.
• Curiosity and enthusiasm for testing new channels and techniques.
• Strong analytical skills and data-driven decision making.
• Strong writing and communication skills for cross-functional collaboration.
• Growth mindset in fast-moving, innovative cultures.
• Bonus: hands-on experience with Salesforce and Marketo.

Responsibilities

• Plan and execute end-to-end demand gen programs across online and offline channels aligned to business goals.
• Manage paid social acquisition and continuous testing of audiences, bids, and creative to drive qualified traffic and hand-raisers.
• Manage webinar programs, optimizing content, process, execution and follow-up to improve downstream conversion.
• Explore new channels and programs to create and capture demand.
• Partner with Sales Development to meet lead volume and quality targets.
• Build tight feedback loops with marketing, sales, and product to align to quarterly priorities and iterate on messaging and targeting.
• Monitor conversion rates and surface insights at each funnel stage by segment, channel, and offer.
• Run A/B and multivariate tests across ads, landing pages, and lifecycle emails; document learnings and scale winners.
• Oversee the lead lifecycle from capture through sales handoff, ensuring timely nurture, clean ops, and a healthy pipeline.
• Manage agencies and contractors with clear briefs, timelines, and budgets, holding partners accountable to outcomes.
• Report regularly on campaign performance to senior management, with strategic insights and actionable recommendations.

Skills

Demand generation

Digital marketing

B2B SaaS

Campaign management

A/B testing

Analytics

Sales collaboration

Tools

Salesforce

Marketo

Job description

Envoy is seeking a Demand Generation Manager to own and optimize high-impact marketing campaigns that drive measurable pipeline. You’ll design programs that resonate with our audience and help create safer, more efficient workplaces while partnering with marketing, sales, and product to align messaging and strategy.

The role is onsite at our San Francisco HQ, requiring at least four days per week in the office.