Senior Demand Gen Lead - Enterprise SaaS (Remote)

Optro; United States; Remote; USD 120,000 - 160,000; Full time

Benefits offered by this job

Fast-growing SaaS company

Life-style stipend

Health coverage

401(k) match

Competitive compensation & bonus

Flexible vacation

Birthday time off

Employee resource groups

Team events

Parental leave

Job summary

Optro is seeking a Senior Demand Generation Manager to lead data-driven, multi-channel campaigns across digital, content, and events. This role owns end-to-end strategy, execution, and optimization to build qualified pipeline and accelerate revenue in a B2B SaaS environment.

You will partner with Product Marketing, Sales, and Operations to scale programs, drive segmentation, and improve ROI. Excellent analytics, leadership, and cross-functional collaboration are essential.

Qualifications

• 5-7+ years of B2B SaaS demand generation experience.
• Experience marketing enterprise SaaS; knowledge of GRC, Risk, Compliance, Audit, Security, or IT/Cyber is a plus.
• Proven success generating pipeline and influencing revenue.
• Deep understanding of enterprise buying committees and full-funnel marketing strategies.

Responsibilities

• Own demand gen strategy driving pipeline and revenue.
• Execute multi-channel campaigns across digital ads, email, webinars, events.
• Lead segmentation and audience strategy with Sales and Marketing Ops.
• Forecast performance and optimize ROI.
• Partner with Sales GTM to align on goals.
• Mentor junior marketers and share best practices.

Skills

B2B SaaS

Demand generation

Campaign optimization

Marketing automation

Sales alignment

Analytics & ROI

Executive communication

Tools

Marketo

Salesforce

Job description

Optro is seeking a Senior Demand Generation Manager to lead data-driven, multi-channel campaigns across digital, content, and events. This role owns end-to-end strategy, execution, and optimization to build qualified pipeline and accelerate revenue in a B2B SaaS environment.

You will partner with Product Marketing, Sales, and Operations to scale programs, drive segmentation, and improve ROI. Excellent analytics, leadership, and cross-functional collaboration are essential.