Senior B2B Demand Gen Marketing Leader — On-Site

F3nomenal; Duluth (GA); On-site; USD 95,000 - 150,000; Full time

Job summary

Vensure Employer Solutions seeks a Senior Marketing Manager, Demand Generation to drive high-quality leads and revenue through strategic demand-gen programs. The role demands a strong marketing background with B2B experience, analytical prowess, and a passion for impactful campaigns.

The candidate will build and optimize campaigns across multiple channels, collaborate with product, sales, and service teams, and report on outcomes to continually refine strategies.

Qualifications

• Bachelor's degree in Marketing, Business, or related field.
• 5+ years of experience in marketing with a focus on B2B or software marketing.
• Proven track record of developing and executing demand generation campaigns.

Responsibilities

• Develop and execute marketing strategies to generate demand for solutions and services.
• Collaborate with product, sales, and customer service to create materials for the lifecycle.
• Create and manage campaigns across events, social media, and digital advertising.
• Monitor and report on campaign effectiveness using data to optimize strategies.
• Stay up-to-date with industry trends and best practices in B2B marketing.

Skills

Demand generation

B2B marketing

Campaign management

Marketing analytics

CRM & marketing automation

Cross-functional collaboration

Strategic thinking

Education

Bachelor's degree in Marketing or related field

Tools

Marketing automation

CRM

Data analytics tools

Job description

Vensure Employer Solutions seeks a Senior Marketing Manager, Demand Generation to drive high-quality leads and revenue through strategic demand-gen programs. The role demands a strong marketing background with B2B experience, analytical prowess, and a passion for impactful campaigns.

The candidate will build and optimize campaigns across multiple channels, collaborate with product, sales, and service teams, and report on outcomes to continually refine strategies.