Demand Gen Lead — ABM & Pipeline, SF Onsite + Equity

Rec Technologies; San Francisco (CA); On-site; USD 160,000 - 220,000; Full time

Benefits offered by this job

Flexible PTO

Health/Dental/Vision insurance

401(k)

Job summary

Rec is seeking a Demand Generation Lead in San Francisco (FiDi) to design and drive a repeatable demand engine across Parks and Rec markets. The role blends strategy and hands-on execution in a fast-growing B2B SaaS environment.

You will own multi-channel campaigns, ABM programs, and AI-enabled marketing workflows inside HubSpot, building a measurable pipeline and collaborating across Sales, Product Marketing, and executive leadership.

Qualifications

• 5+ years of B2B SaaS demand generation experience, including leadership roles.
• Proven success balancing strategic thinking with hands-on execution in lean, fast-moving organizations.
• Experience with ABM, target-account activation, or high-consideration sales motions.
• Hands-on proficiency with HubSpot or similar marketing automation / CRM systems.
• Strong understanding of marketing measurement, attribution, forecasting, budgeting, and ROI analysis.

Responsibilities

• Set Rec's demand generation strategy and execute day to day; build campaigns, systems, and operating cadence.
• Drive awareness and generate high-quality pipeline in partnership with Sales; own the channel mix and full funnel.
• Develop ABM and market-based programs to create credibility with key organizations.
• Operate inside HubSpot and AI-enabled workflows to improve personalization, campaign execution, and follow-up.
• Build marketing data, attribution, segmentation, and workflows for decision-making; report on pipeline and revenue impact.
• Lead a small demand generation team and manage contractors/agencies for speed and quality.
• Own the demand generation budget and report ROI to leadership.
• Partner closely with Sales, Product Marketing, Product, Customer Experience, and Exec Leadership.

Skills

B2B SaaS demand gen

Strategic thinking

ABM

HubSpot

Marketing analytics

Communication

Team leadership

Cross-functional collaboration

Tools

HubSpot

Job description

Rec is seeking a Demand Generation Lead in San Francisco (FiDi) to design and drive a repeatable demand engine across Parks and Rec markets. The role blends strategy and hands-on execution in a fast-growing B2B SaaS environment.

You will own multi-channel campaigns, ABM programs, and AI-enabled marketing workflows inside HubSpot, building a measurable pipeline and collaborating across Sales, Product Marketing, and executive leadership.