Senior Demand Gen Lead — ABM, SaaS, On‑Site SF + Equity

Rec; San Francisco (CA); On-site; USD 160,000 - 220,000; Full time

Benefits offered by this job

Flexible PTO

Health/dental/vision plans

401(k)

Job summary

Rec is seeking a Demand Generation Lead in San Francisco (FiDi), on-site, reporting to the Head of Revenue. The role commands a base salary of $160K–$220K plus equity, with a focus on building a repeatable demand engine across Parks and Private Recreation markets.

You will own the demand engine, lead multi-channel campaigns, and collaborate with Sales to generate qualified pipeline. This hands-on leadership role emphasizes strategy, execution, and measurable revenue impact.

Qualifications

• 5+ years of B2B SaaS demand generation experience.
• Proven success balancing strategic thinking with hands-on execution.
• Experience building demand generation programs across paid, email, events, webinars.
• Experience with ABM and target-account activation.

Responsibilities

• Strategy and hands-on execution: Set demand gen strategy and execute daily; build campaigns and systems to convert market demand into pipeline.
• Demand generation and pipeline development: Drive awareness and build high-quality pipeline in partnership with Sales; own channel mix and full funnel.
• ABM and target-account activation: Develop programs to create awareness and credibility with target organizations.
• Modern marketing systems and AI workflows: Use HubSpot and AI tools to improve research, personalization, and campaign execution.
• Marketing operations and measurement: Ensure data, attribution, and workflows support decision-making and connect activity to pipeline.
• Team and vendor leadership: Build and lead a small demand gen team and manage contractors/agencies.
• Budget and ROI management: Own the demand gen budget and report ROI to leadership.
• Cross-functional partnership: Align with Sales, Product Marketing, Product, and Leadership.

Job description

Rec is seeking a Demand Generation Lead in San Francisco (FiDi), on-site, reporting to the Head of Revenue. The role commands a base salary of $160K–$220K plus equity, with a focus on building a repeatable demand engine across Parks and Private Recreation markets.

You will own the demand engine, lead multi-channel campaigns, and collaborate with Sales to generate qualified pipeline. This hands-on leadership role emphasizes strategy, execution, and measurable revenue impact.