ABM Marketing Lead — SF On-Site + Equity

Rec; San Francisco (CA); On-site; USD 160,000 - 220,000; Full time

Benefits offered by this job

Flexible PTO

Health/dental/vision insurance

401(k) plan

Job summary

Rec is seeking an ABM Marketing Lead in San Francisco (FiDi), on-site, reporting to the Head of Revenue. The role targets municipal Parks & Recreation and large private recreation opportunities, building a repeatable, account-based engine for growth.

As the ABM Lead, you will own account strategy, plays, and coordination with Sales to convert engagement into qualified pipeline and closed revenue. You will map committees, orchestrate multi-channel programs, and leverage AI-enabled workflows to

Qualifications

• 5+ years of B2B SaaS marketing experience in high-growth environments.
• Proven success building end-to-end ABM programs that drive pipeline and revenue.
• Experience with long, high-consideration sales cycles and cross-functional collaboration.

Responsibilities

• Define and run Rec's ABM strategy and day-to-day execution.
• Build and maintain target account lists and tiering in collaboration with Sales.
• Map buying committees and track signals to engage before procurement.
• Design and execute orchestrated multi-channel plays across paid, email, events, and field marketing.
• Own measurement, reporting, and budget for the ABM function.

Skills

ABM strategy

B2B SaaS marketing

Campaign orchestration

HubSpot

Strategic thinking

Tools

HubSpot

Job description

Rec is seeking an ABM Marketing Lead in San Francisco (FiDi), on-site, reporting to the Head of Revenue. The role targets municipal Parks & Recreation and large private recreation opportunities, building a repeatable, account-based engine for growth.

As the ABM Lead, you will own account strategy, plays, and coordination with Sales to convert engagement into qualified pipeline and closed revenue. You will map committees, orchestrate multi-channel programs, and leverage AI-enabled workflows to