Demand Gen Leader — Content-Driven B2B Growth

enablecomp

Franklin (TN)

Hybrid

USD 80,000 - 120,000

Full time

7 days ago

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Job summary

EnableComp seeks a Manager, Demand Generation to own multi-channel campaigns and create content for lead generation. You will collaborate with product marketing, events, and SDR to ensure a seamless path from first touch to qualified pipeline.

The role emphasizes ownership of content, analytics, and automation, with a focus on data-driven growth and staying ahead with AI-powered tools.

Qualifications

Bachelor's degree in Marketing, Communications, Business or related field (or equivalent).
3–5 years in demand generation, growth marketing, or related B2B role.

Responsibilities

Plan, build, and execute multi-channel demand generation campaigns (email, paid social, SEM, retargeting, organic).
Own marketing-sourced pipeline targets and report on campaign performance against revenue goals.
Manage the demand generation budget and ROI-focused spend.
Own funnel content end-to-end: blogs, ebooks/guides, landing pages, nurture emails.
Ensure campaign content reflects current positioning and messaging.
Establish a scalable content calendar and production workflow.
Build and manage lead nurture email programs and workflows inside HubSpot.
Partner with GTM Engineer on automation needs without owning underlying tech.
Monitor campaign issues and collaborate with GTM Engineer on resolution.
Collaborate with Event Marketing and Product Marketing to align strategy and messaging.
Work with SDR on lead handoff, MQL feedback, and conversion tracking.
Analyze data to optimize MQL volume, conversions, and CAC.
Stay current on AI-enabled marketing tools and channels.