Growth & Demand Gen Lead – Build Our Demand Engine

Vitalize Care; San Francisco (CA); On-site; USD 130,000 - 210,000; Full time

Benefits offered by this job

Medical insurance

401(k) with company match

Flexible PTO

Unlimited travel budget

Bi-annual company off-sites

Free meals in-office

Relocation bonus $5,000

Desk setup reimbursement

Commuter benefits

Monthly gym/wellness stipend

Office in Jackson Square

Job summary

Vitalize is hiring for a Growth & Demand Generation leader to build its demand engine from the ground up. You’ll reach health systems, engage senior leaders, and partner with Sales to create qualified pipeline.

This hands-on role requires experimenting with channels, messaging, and campaigns to drive scalable growth across a long sales cycle in the healthcare sector. You will own end-to-end campaigns, build an account-based motion, manage the growth budget, and collaborate across Brand, Product

Qualifications

• 4+ years of experience in growth, demand generation, or B2B marketing
• Experience marketing to enterprise buyers, ideally within a complex or long sales cycle
• Experience building account-based marketing programs for a defined set of high-value accounts
• Experience managing a meaningful marketing budget and making investment decisions based on pipeline, conversion, and ROI
• Strong analytical instincts and comfort using data to decide what to test, stop, and scale
• Creativity in finding new ways to reach hard-to-access buyers
• A strong understanding of how Marketing and Sales work together to create pipeline
• The ability to move between strategy and hands-on execution
• A builder mentality. You’re excited to create the playbook, not inherit one
• A bias toward experimentation, learning, and moving quickly

Responsibilities

• Build our demand engine. Develop and execute the strategy for creating qualified pipeline across our target health systems.
• Own campaigns end to end. Build and execute campaigns across email, paid, events, webinars, content, account-based marketing, and new channels worth testing.
• Build our account-based motion. Find creative ways to reach and engage executives and clinical leaders at the health systems we most want to work with.
• Own the growth budget. Manage and allocate budget across channels, continuously evaluating performance and shifting investment toward what drives the strongest pipeline and ROI.
• Partner closely with Sales. Align on priority accounts, buyers, messaging, and campaigns, with a tight feedback loop around what is and isn't working.
• Experiment and iterate. Test channels, messaging, audiences, and campaigns quickly, then use the results to determine where we should invest.
• Turn our story into demand. Partner with Brand and Product Marketing to turn customer outcomes, company stories, and product launches into opportunities to reach new buyers.
• Own the funnel and the numbers. Understand performance from first touch through qualified opportunity, track pipeline contribution and ROI, and continuously improve conversion.
• Build for scale. Establish the systems, measurement, processes, and playbooks that will allow our growth engine to scale with Vitalize.

Job description

Vitalize is hiring for a Growth & Demand Generation leader to build its demand engine from the ground up. You’ll reach health systems, engage senior leaders, and partner with Sales to create qualified pipeline.

This hands-on role requires experimenting with channels, messaging, and campaigns to drive scalable growth across a long sales cycle in the healthcare sector. You will own end-to-end campaigns, build an account-based motion, manage the growth budget, and collaborate across Brand, Product