Demand Generation Campaigns Manager

Augury; United States; Hybrid; USD 110,000 - 160,000; Full time

Benefits offered by this job

Flexible PTO

Medical/dental/vision insurance

401(k) match

Stock options

Paid parental leave

WFH stipend

Job summary

Augury is seeking a Demand Generation Campaigns Manager to drive new business pipeline through data‑driven, paid media campaigns. You will own execution, measurement, and optimization of demand gen programs and ABM initiatives within a broader go‑to‑market strategy.

We value hands‑on marketers who can balance tactical delivery with optimization, working closely with Sales, Events, and product marketing to maximize revenue impact.

Qualifications

• 4–6 years of B2B SaaS marketing experience.
• Proven ability to drive pipeline and revenue impact through paid and integrated demand campaigns.
• Strong analytical mindset with bias toward experimentation and rapid optimization.

Responsibilities

• Plan, execute, and optimize paid media–led demand generation campaigns (LinkedIn, 6sense, Google Ads) aligned to pipeline and revenue goals.
• Own campaign performance measurement across the funnel, testing and optimizing results.
• Partner with Marketing Analytics and Operations to ensure accurate tracking and reporting.
• Execute ABM campaigns as part of a broader omni‑channel demand strategy with a Target Account List.
• Collaborate with Sales and SDRs to align campaigns with sales priorities and lead follow‑up.
• Support event‑related campaigns to drive attendance and post‑event pipeline.

Job description

Our mission is to transform how people and machines work together to push the boundaries of human productivity. A leader in Industrial AI, Augury helps the world’s manufacturers leverage real-time production insights to drive new levels of efficiency. Combining predictive and prescriptive AI technology with industry expertise, production teams can proactively address alerts, minimize downtime, reduce asset costs, and maximize yield and capacity. Our customers achieve payback in six months or less, enabling global scale. We're looking for team members excited to partner with the world's manufacturers and build the future of production together.

We’re looking for a Demand Generation Campaigns Manager to join our team and drive new business pipeline and revenue through high-performing, data-driven campaigns.

This role is best suited for a hands‑on marketer who excels as both a tactical executor and technical optimizer, with a strong focus on paid media performance and demand funnel optimization. While overall funnel strategy is owned by the Senior Manager, Demand Generation that the Campaigns Manager will report to, this role owns campaign-level execution, performance, and optimization, with clear accountability to business outcomes.

A Day in Your Life

• Plan, execute, and optimize paid media–led demand generation campaigns, including LinkedIn, 6sense, and Google Ads, aligned to pipeline and revenue goals.
• Own campaign performance measurement across the funnel, using data to continuously test, iterate, and improve results.
• Partner with Marketing Analytics and Operations to ensure accurate tracking, reporting, and shared understanding of campaign performance.
• Execute ABM campaigns as part of a broader omni‑channel demand strategy, leveraging a Target Account List without limiting reach to ABM alone.
• Work closely with Sales and SDR teams to align campaigns with sales priorities and ensure effective lead follow‑up and pipeline creation.
• Partner with the Events & Field Marketing Manager to support event‑related campaigns that drive attendance, engagement, and post‑event pipeline.
• Collaborate cross‑functionally with product marketing, content, creative, and sales to deliver cohesive, high‑impact campaigns.

What You Bring

• 4–6 years of B2B SaaS marketing experience, with a strong emphasis on demand generation.
• Proven ability to drive pipeline and revenue impact through paid and integrated demand campaigns.
• Strong analytical mindset with a bias toward experimentation and rapid optimization.
• Experience working closely with Sales; experience managing or supporting SDR alignment is a plus.
• Tech Stack Experience: Marketing Operations & CRM (i.e. Marketo, Salesforce, Clay), ABM and Intent Software (i.e. 6sense), Native Advertising Platforms (i.e. Google Ads, LinkedIn, Meta, Reddit)
• Bonus: experience marketing AI‑driven solutions to technical and business decision‑makers, possibly in industrial technology or manufacturing

We offer several perks that include flexible PTO, medical/dental/vision insurance, 401(k) match, stock options, paid parental leave, and WFH and phone stipend.

The pay range for this position in Colorado, California, and New York is a base salary of $110,000 - $160,000. This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. The pay offered may vary depending on several factors including, but not limited to, relevant education, qualifications, certifications, and experience.

Augury is a people‑first organization. We believe in fostering an inclusive environment in which employees feel encouraged to share their unique perspectives, leverage their strengths, and act authentically. We know that diverse teams are strong teams, and we welcome those from all backgrounds and varying experiences. We are committed to providing employees with a work environment free of discrimination and harassment. We believe that diversity is more than just good intentions, and we are committed to creating an inclusive environment for all employees.

Augury is a proud equal opportunity employer, we strive to create a work environment in which everyone, all applicants, employees, customers, guests, and vendors feel safe and comfortable. We commit to maintain a workplace that is free of any type of harassment and does not tolerate anyone intimidating, humiliating, or hurting others. We prohibit willful discrimination based on age, gender, ethnicity, race, color, religion, political opinions, sexual orientation, sexual identity or expression, military or veteran status, disability or any other characteristic protected by law.