Demand Gen Campaign Lead | Hybrid/Remote

Zendesk, Inc.; Austin (TX); Hybrid; USD 148,000 - 222,000; Full time

Job summary

Zendesk, Inc. in the United States is seeking a senior Demand Generation professional to drive multi-channel campaigns that fuel ICP engagement and new logo acquisition across North America.

The role emphasizes strategic thinking and operational execution, with collaboration across Global Integrated Marketing and xDR teams. It also focuses on data-driven decision making, campaign performance analysis, and continuous optimization to meet KPIs. Hybrid work and competitive compensation are offered.

Qualifications

• 5+ years experience in demand generation, B2B marketing, or a related field.
• Proven capability in creating and implementing successful demand generation campaigns.
• Strong analytical skills and experience with data-driven marketing.
• Excellent project management skills with the ability to handle multiple projects simultaneously with a strong attention to detail.

Responsibilities

• Develop and implement multichannel demand generation campaigns across digital channels to acquire ICPs and drive opportunities.
• Oversee day-to-day operations of campaigns: budgets, timelines, deliverables.
• Leverage AI/tech platforms and data to identify high-intent audiences.
• Collaborate with content teams to produce compelling messaging aligned to ICPs and buyer stages.
• Partner with North America teams to activate plans and drive S1/S2 opportunities.
• Coordinate with xDR teams for lead follow-up and sales prospecting programs.

Skills

Communication

Collaboration

Campaign orchestration

Analytical thinking

Tools

Marketo

Salesforce

6Sense

Tableau

Job description

Zendesk, Inc. in the United States is seeking a senior Demand Generation professional to drive multi-channel campaigns that fuel ICP engagement and new logo acquisition across North America.

The role emphasizes strategic thinking and operational execution, with collaboration across Global Integrated Marketing and xDR teams. It also focuses on data-driven decision making, campaign performance analysis, and continuous optimization to meet KPIs. Hybrid work and competitive compensation are offered.