Campaign Marketing Manager

Zendesk, Inc.; Austin (TX); Hybrid; USD 148,000 - 222,000; Full time

Job summary

Zendesk, Inc. in the United States is seeking a senior Demand Generation professional to drive multi-channel campaigns that fuel ICP engagement and new logo acquisition across North America.

The role emphasizes strategic thinking and operational execution, with collaboration across Global Integrated Marketing and xDR teams. It also focuses on data-driven decision making, campaign performance analysis, and continuous optimization to meet KPIs. Hybrid work and competitive compensation are offered.

Qualifications

• 5+ years experience in demand generation, B2B marketing, or a related field.
• Proven capability in creating and implementing successful demand generation campaigns.
• Strong analytical skills and experience with data-driven marketing.
• Excellent project management skills with the ability to handle multiple projects simultaneously with a strong attention to detail.

Responsibilities

• Develop and implement multichannel demand generation campaigns across digital channels to acquire ICPs and drive opportunities.
• Oversee day-to-day operations of campaigns: budgets, timelines, deliverables.
• Leverage AI/tech platforms and data to identify high-intent audiences.
• Collaborate with content teams to produce compelling messaging aligned to ICPs and buyer stages.
• Partner with North America teams to activate plans and drive S1/S2 opportunities.
• Coordinate with xDR teams for lead follow-up and sales prospecting programs.

Skills

Communication

Collaboration

Campaign orchestration

Analytical thinking

Tools

Marketo

Salesforce

6Sense

Tableau

Job description

Who we're looking for

This role is pivotal in driving demand generation efforts that align with strategic goals and drive business impact for North America.

Job Description

Who we're looking for

This role is pivotal in driving demand generation efforts that align with strategic goals and drive business impact for North America.

The perfect candidate is an excellent communicator, collaborator, and skilled at orchestrating multichannel campaigns. They possess the unique ability to think strategically while also being proficient in operational execution.

What You'll Be Doing

• Work jointly with Global Integrated Marketing team to develop and implement mutli-channel campaigns that scale and deliver across a variety of digital channels to acquire net new ICP contacts, drive engagement and convert new logos within key industries, market segments or account lists.
• Manage day-to-day operations of campaigns from start to finish, including budgets, timelines, and deliverables
• Use AI and technology platforms and leverage data to define high-intent audiences and target them effectively.
• Work with content teams to produce compelling content and messaging that aligns with target ICPs and buying stages within the buyer's journey. Conduct market research and competitor analysis to inform strategic direction
• Collaborate cross-functionally to activate campaign plans in the North America region.
• Work with xDR teams to develop effective strategies for lead follow-up, e-gift & direct mail tactics, and sales prospecting programs like our Monthly Prospecting Weeks to drive more S1 & S2 opportunities.

Campaign Analysis And Reporting

• Monitor campaign performance and adjust strategies based on data and KPIs
• Collaborate with campaign specialists to create a culture of ongoing monitoring to track lead flow and analyze campaign performance metrics against targets. Use insights to prepare and present detailed reports with recommendations to refine and improve demand generation strategies.
• Prepare and present regular performance reports to stakeholders. Routinely share campaign insights to North America regional marketing and account teams and make recommendations on how to take action with suggested engagement and conversion strategies.

Preferred Qualifications

What you bring to the role

• 5+ years experience in demand generation, B2B marketing, or a related field, preferably in the technology, employee service, customer service or SaaS industry.
• Proven capability in creating and implementing successful demand generation campaigns.
• Strong analytical skills and experience with data-driven marketing.
• Excellent project management skills with the ability to handle multiple projects simultaneously with a strong attention to detail.
• Proficiency with tools and platforms like Marketo, Salesforce, 6Sense, Tableau.
• Exceptional communication and collaboration skills.
• Ability to create concise presentations.
• Strategic problem solver with a growth mindset.
• Ability to thrive in a fast-paced, dynamic, constantly evolving environment.

The US annualized base salary range for this position is $148,000.00-$222,000.00. This position may also be eligible for bonus, benefits, or related incentives. While this range reflects the minimum and maximum value for new hire salaries for the position across all US locations, the offer for the successful candidate for this position will be based on job related capabilities, applicable experience, and other factors such as work location. Please note that the compensation details listed in US role postings reflect the base salary only (or OTE for commissions based roles), and do not include bonus, benefits, or related incentives.

The Intelligent Heart Of Customer Experience

Zendesk software was built to bring a sense of calm to the chaotic world of customer service. Today we power billions of conversations with brands you know and love.

Zendesk believes in offering our people a fulfilling and inclusive experience. Our hybrid way of working, enables us to purposefully come together in person, at one of our many Zendesk offices around the world, to connect, collaborate and learn whilst also giving our people the flexibility to work remotely for part of the week.

As part of our commitment to fairness and transparency, we inform all applicants that artificial intelligence (AI) or automated decision systems may be used to screen or evaluate applications for this position, in accordance with Company guidelines and applicable law.

Zendesk is an equal opportunity employer, and we’re proud of our ongoing efforts to foster global diversity, equity, & inclusion in the workplace. Individuals seeking employment and employees at Zendesk are considered without regard to race, color, religion, national origin, age, sex, gender, gender identity, gender expression, sexual orientation, marital status, medical condition, ancestry, disability, military or veteran status, or any other characteristic protected by applicable law. We are an AA/EEO/Veterans/Disabled employer. If you are based in the United States and would like more information about your EEO rights under the law, please click here.

Zendesk endeavors to make reasonable accommodations for applicants with disabilities and disabled veterans pursuant to applicable federal and state law. If you are an individual with a disability and require a reasonable accommodation to submit this application, complete any pre-employment testing, or otherwise participate in the employee selection process, please send an e‑mail to [e-mail] with your specific accommodation request.