Demand Generation Manager — Remote/Hybrid Growth & Pipeline

Openkrill; United States; Hybride; USD 127 000 - 182 000; Plein temps

Avantages offerts par ce poste

Health plans

Time off plans for vacation and sick

Parental leave options

Retirement options

Education reimbursement

Résumé du poste

Zscaler is seeking a Demand Generation Manager (Hybrid/Remote) to lead full-funnel, multi-channel campaigns that drive pipeline and revenue. You will coordinate with Product Marketing, Sales Development, Field Marketing, and Partner Marketing to ensure cohesive messaging and assets across funnel stages.

You will own campaign performance reporting, partner with analytics to build KPI dashboards, and continuously optimize tactics based on conversions and ROI.

Qualifications

• 8+ years of demand-gen marketing experience in B2B tech.
• Experience with paid acquisition, email, content syndication, and virtual events.
• Knowledge of B2B tech sales cycles and buyer journeys.
• Experience marketing to C-level and practitioners in enterprise accounts.
• Proficient at evaluating campaign performance metrics to inform strategy and tactics.

Responsabilités

• Develop and optimize full funnel, multi-touch campaigns across channels to generate and accelerate pipeline.
• Nurture leads through the funnel with aligned handoffs to sales and field marketing.
• Partner with content and product teams to deliver assets (whitepapers, case studies, videos, eBooks) for demand gen.
• Monitor campaign success metrics and ROI; adjust tactics to improve results.
• Collaborate with analytics to build dashboards tracking KPI and pipeline contribution.

Connaissances

Demand generation

AI/ML awareness

B2B marketing

Data-driven decisions

Cross-functional collaboration

Outils

SFDC

Marketo

Tableau

Google Suite

Description du poste

Zscaler is seeking a Demand Generation Manager (Hybrid/Remote) to lead full-funnel, multi-channel campaigns that drive pipeline and revenue. You will coordinate with Product Marketing, Sales Development, Field Marketing, and Partner Marketing to ensure cohesive messaging and assets across funnel stages.

You will own campaign performance reporting, partner with analytics to build KPI dashboards, and continuously optimize tactics based on conversions and ROI.