Demand Gen Campaign Lead (Hybrid)

Zendesk, Inc.; San Francisco (CA); Hybrid; USD 148,000 - 222,000; Full time

Job summary

Zendesk, Inc. in San Francisco seeks a data-driven Demand Generation leader to accelerate North America growth. You will orchestrate multichannel campaigns and align with the Global Integrated Marketing team to acquire ICP contacts and drive new logos.

You’ll manage end-to-end campaigns, analyze performance, and leverage AI-enabled platforms like Marketo and Salesforce. Excellent collaborators who can present concise insights and scale campaigns in a fast-paced SaaS environment will thrive.

Qualifications

• 5+ years experience in demand generation, B2B marketing, or a related field, preferably in the technology, employee service, customer service or SaaS industry
• Proven capability in creating and implementing successful demand generation campaigns
• Strong analytical skills and experience with data-driven marketing
• Excellent project management skills with the ability to handle multiple projects simultaneously with a strong attention to detail
• Proficiency with tools and platforms like Marketo, Salesforce, 6Sense, Tableau
• Exceptional communication and collaboration skills
• Ability to create concise presentations
• Strategic problem solver with a growth mindset
• Ability to thrive in a fast-paced, dynamic, constantly evolving environment

Responsibilities

• Campaign Development, Planning & Execution
• Develop multichannel campaigns across digital channels to acquire net new ICP contacts, drive engagement and convert new logos within key industries, market segments or account lists
• Manage day-to-day operations of campaigns including budgets, timelines, and deliverables
• Use AI and data to define high-intent audiences and target them effectively
• Coordinate with content teams to align messaging with target ICPs and buying stages
• Conduct market research and competitor analysis to inform strategic direction
• Collaborate cross-functionally to activate campaign plans in the North America region
• Work with xDR teams on lead follow-up, e-gift & direct mail tactics, and sales prospecting programs
• Campaign Analysis and Reporting: Monitor campaign performance and adjust strategies based on data and KPIs
• Prepare and present regular performance reports to stakeholders
• Share campaign insights with North America regional marketing and account teams

Skills

Demand generation

B2B marketing

Analytical skills

Project management

Communication

Presentation skills

Strategic thinking

Tools

Marketo

Salesforce

6Sense

Tableau

Job description

Zendesk, Inc. in San Francisco seeks a data-driven Demand Generation leader to accelerate North America growth. You will orchestrate multichannel campaigns and align with the Global Integrated Marketing team to acquire ICP contacts and drive new logos.

You’ll manage end-to-end campaigns, analyze performance, and leverage AI-enabled platforms like Marketo and Salesforce. Excellent collaborators who can present concise insights and scale campaigns in a fast-paced SaaS environment will thrive.